Senior Field Marketing Manager, EMEA

Senior Field Marketing Manager, EMEA

POSITION OVERVIEW

In this role, the Senior Field Marketing Manager is responsible for executing the EMEA regional marketing engine, combining field marketing, account-based marketing (ABM), and events to drive pipeline growth and account engagement.

This is a hands-on, commercially-minded, execution-focused role for a builder who works closely with Sales to deliver programs that generate pipeline across EMEA markets.

RESPONSIBILITIES AND DELIVERABLES

Pipeline Creation & Funnel Execution

• Execute regional programs that drive net new pipeline and expansion.

• Align global campaigns to regional priorities and pipeline targets.

• Partner closely with Business Development on lead generating and other pipeline creation programs.

• Track performance and optimize programs based on conversion and impact.

Account-Based Marketing (ABM) Execution

• Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts.

• Partner with Sales on account planning and program execution.

• Activate personalized campaigns to engage buying groups.

Field Marketing & Regional Programs

• Plan and execute regional events, including executive roundtables, roadshows, conferences, and webinars.

• Own end-to-end program execution including follow-up and reporting.

• Ensure all programs align to target accounts and pipeline goals.

Demand Generation Execution

• Execute integrated campaigns across digital, events, email, and third-party channels.

• Localize global campaigns for EMEA markets.

• Drive engagement across the full buyer journey.

Sales Partnership & Deal Support

• Partner with Sales to align on account priorities.

• Support deal acceleration through targeted programs.

• Incorporate Sales feedback to improve execution.

Performance & Optimization

• Track pipeline, ROI, and conversion metrics.

• Optimize programs and spend based on performance.

• Apply a test-and-learn approach.

Cross-Functional Execution

• Collaborate with both global and regional teams, including Campaigns, Digital, Regional Marketing, Sales (AE, BD), and Partner and Product Marketing.

• Ensure consistent execution across teams.

• Manage vendors and partners as needed.

PERFORMANCE INDICATORS

• Pipeline generated (including MQL, MQA)

• Account engagement (target accounts)

• Opportunity creation

• Conversion rates

• Program ROI and cost per pipeline

QUALIFICATIONS

SKILLS & WORK TRAITS

• 5–8 years of B2B marketing experience (SaaS or enterprise technology preferred)

• Experience executing field marketing, ABM, and demand generation programs

• Strong partnership mindset with Sales teams

• Ability to manage multiple programs across regions and priorities

• Data-driven mindset with ability to optimize performance

TECHNICAL COMPETENCIES

• Experience with CRM and marketing automation platforms

• Execution across digital, event, and integrated marketing channels

• Campaign performance measurement and reporting

• Familiarity with ABM tools and account engagement strategies; Demandbase a plus

• Understanding of GDPR and EMEA data regulations

EDUCATION

Bachelor’s degree in marketing, business, or related field (or equivalent experience)