To help accelerate our industry leadership as we enter new markets and launch new products, we’re looking for a strategic Product Marketing Manager to join our team of cannabis advocates. Reporting to Flowhub’s Vice President of Marketing, you’ll be responsible for owning product positioning, competitive intelligence, sales enablement, and product launch strategy.
The ideal candidate is an organized, highly collaborative product marketer with strong communication skills and empathy for the customer. You have the creative ability to bring new and existing products to life and can effectively demonstrate Flowhub’s business value to influence customer acquisition and expansion. You know how to execute integrated product marketing programs, tell compelling stories, and thrive in a fast-changing industry in order to accelerate product adoption and drive revenue growth.
If you’re ready to create a movement in an exciting, emerging industry and share our passion for cannabis legalization, then come flow with us.
Requirements
- Be an expert on the Flowhub dispensary growth platform
- Act as the voice of the customer by clearly articulating market-specific dynamics and buyer pain points
- Develop strategic product positioning, messaging and storytelling that persuades target personas to action
- Establish a go-to-market strategy playbook and lead execution of all product launches, ongoing feature releases, and new partnerships
- Own sales enablement collateral such as pitch decks, click through demos, case studies, internal documentation (FAQs, talk tracks, battlecards), and product trainings
- Create product marketing assets from start to finish including visual asset development, copywriting, and packaging final outputs for a variety of marketing mediums such as website landing pages, email, in-app notifications, SMS, one pagers, video and webinars
- Optimize the customer lifecycle by developing scalable onboarding, training, upsell and retention programs
- Uncover and prioritize new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trends
- Measure product marketing performance through key metrics such as GMV growth, retention rates, and feature adoption
- Work cross-functionally with Product, Customer Success, Sales, and Operations teams to influence pricing strategy and product roadmaps based on market demand, competitor intelligence and customer feedback
Qualifications
- Minimum of 4 years in-house experience in product marketing for SaaS B2B tech companies
- Understanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messaging
- Proficiency with modern marketing tools including AI-powered platforms
- Growth mindset with a results-driven approach to work (testing, measuring, iterating)
- Exceptional visual, written, spoken communication, and presentation skills (previous experience in public speaking, design, video production, or UI/UX a plus)
- Proven B2B PLG product marketer with strong research and analytical skills
- Demonstrated ability to work cross-functionally as a team player, confidently collaborate directly with senior executives, and build consensus among multiple stakeholders
- Ability to thrive in an ambiguous, fast-paced, and flexible environment with a high degree of autonomy
United States only