Empowerly (www.empowerly.com) is an education technology company with a mission to empower students to become the most successful version of themselves. We personalize college and career counseling, offering data-driven education technology, startup and research internship programs, and personalized counseling led by former college Admission Officers and experienced college counselors. We are a rapidly growing, mission-driven, and venture-backed company that values collaboration, data-driven decision-making, and empowerment.
Announced in February 2024, Empowerly raised $15 million in a recent funding round led by Conductive Ventures. The new capital will go toward growing its services, building out machine learning, and developing its first mobile app, which is set to launch in the U.S. by the end of 2024. To date, Empowerly has raised $30 million.
Empowerly is a remote first company. We build our team with people who thrive in remote environments.
About the Role
Empowerly is seeking a Senior Lifecycle Marketing Manager to lead our efforts in crafting targeted, effective marketing strategies that resonate with families seeking college counseling services. As a crucial part of our team, you will develop and manage comprehensive lifecycle marketing campaigns that engage and move potential students and their parents from awareness to decision-making. Your role will involve using sophisticated segmentation and personalization tactics across multiple channels such as email, social media, and web platforms, ensuring every communication is impactful and meaningful.
This position requires a strong background in digital marketing, with at least 5 years of experience, particularly in lifecycle or CRM marketing within a B2C environment, ideally in the education sector. You will work closely with performance marketing, search optimization teams, and other key internal stakeholders to integrate and optimize our marketing efforts. Your expertise in data analysis, marketing automation tools, and CRM systems will be pivotal in driving the success of our marketing initiatives, making this role essential for enhancing our engagement and effectively reaching our audience at Empowerly.
Responsibilities
- Strategy Development: Design and implement comprehensive lifecycle marketing strategies that effectively move potential students and parents down the funnel from awareness to decision-making.
- Segmentation and Personalization: Develop sophisticated segmentation strategies to deliver targeted and personalized marketing messages to diverse user groups.
- Campaign Management: Oversee and optimize multi-channel marketing campaigns (email, social media, web, etc.), ensuring they are integrated and aligned with overall business objectives.
- Data Analysis and Reporting: Use data analytics to monitor, analyze, and report on campaign performance and customer engagement, leveraging insights to refine strategies and improve ROI.
- Customer Insights: Collaborate with the customer service and sales teams to gather insights and feedback, which will inform the refinement of customer personas and journey mapping.
- Content Strategy: Work closely with the content team to create compelling and educational content that supports lifecycle stages and drives conversions.
- Cross-functional Collaboration: Partner with sales, product, and content teams to ensure a seamless customer experience and alignment of goals across channels.
- Innovation and Optimization: Continuously test and optimize marketing tactics based on latest trends and data insights to enhance the effectiveness of lifecycle marketing efforts.
What Does Success Look Like?
- Within one month, you will have a clear understanding of the customer journey and the marketing strategies and processes that are currently running. You will have met with key stakeholders, including cross-functional team members, managers and external partners to understand their role in influencing the lifecycle marketing program. You will also have completed training our tech stack.
- Within two months you will have developed a clear plan to advance our lifecycle marketing program to the next level, largely focused on refreshing and merging marketing and product-led communication strategies together.
- Within three months you will have started the implementation of your plan and are in full swing. At this point you understand how the business operates, have built key relationships with business partners and are reporting back on impact from the lifecycle program.
Requirements
- 5+ years of experience in digital marketing, with at least 2 years focused on lifecycle or CRM marketing in a B2C environment, preferably in the education sector.
- Proven track record of developing and executing successful omni-channel marketing strategies.
- Strong quantitative skills, with the ability to interpret data, draw conclusions, and make actionable recommendations.
- Excellent project management skills, with the ability to lead projects from conception to completion.
- Proficient in marketing automation tools and Hubspot CRM.
- Outstanding communication and interpersonal skills.
- Familiarity with A/B testing and other testing methodologies.
- Experience in segmentation and personalization of campaigns across multiple channels.
- Experience working with cross-functional teams and collaborating with Empowely teams.
- Excellent written and verbal communication skills.
- Strong problem-solving and strategic thinking abilities.
Education Requirements
- Bachelor's degree in marketing, business, or related field proffered
Preferred Education Requirements
- MBA
- Reforge Training
Desirable
- Experience with SQL, Python, and data visualization tools (e.g., Tableau, Looker).
- Understanding of the college admissions counseling industry and the unique challenges of marketing intangible, outcomes based products.
Empowerly Characteristics
- High growth scrappy intense startup
- Talent is high IQ and developmentally hungry
- Hunger to grow, iterate, fail quickly, etc.
- Belief in our mission to provide families access to college counseling and beyond
- Dedicated to our individual and shared goals.
- Excellent communicator in written, oral, and in-person interactions.
- Analytical thinker who makes data-driven decisions.
- Excellent time management and organizational skills.
- Adept at learning web-based tools.
- Resourceful problem solver.
- Thrives in a nimble, lean, unstructured, fast-paced startup.
- Collaborative and energetic team player.
- Committed to delighting internal and external customers.
- Upholds impeccable integrity and ethical standards.
- Ability to present a unified front once a decision is made.
- Quick response to customers and adaptability to change.
- Committed to personal growth and development.
- Mission-driven at heart.
United States only
CA, MX + 1 more
