Marketing Manager - Remote

Job Summary:

We are seeking a dynamic and entrepreneurial Digital Marketing Manager to lead the digital marketing efforts and build out the marketing department. The ideal candidate will have experience with lead magnets, AI-driven marketing practices, graphic design, branding, and a passion for driving brand awareness and business growth. This is a full-time remote position.

Key Responsibilities:

• Strategic Planning and Execution:

  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.

  • Oversee the execution of marketing campaigns across various digital channels, including social media, email, SEO, SEM, and display advertising.

• Team Leadership and Department Development:

  • Build, lead, and mentor a high-performing digital marketing team.

  • Establish departmental processes, workflows, and best practices to ensure efficiency and effectiveness.

  • Foster a collaborative and innovative team environment.

• Lead Magnet Development:

  • Design and implement effective lead magnets to attract and convert prospects.

  • Analyze performance metrics to optimize lead generation strategies.

• AI-Driven Marketing Practices:

  • Utilize AI tools and platforms to enhance marketing efficiency and personalization.

  • Stay abreast of emerging AI technologies and assess their potential application in marketing strategies.

  • Experience working with Clay.io much preferred

• Graphic Design and Branding:

  • Oversee the creation of visually compelling graphics and design elements that align with the company's brand identity.

  • Ensure consistency in branding across all digital platforms and marketing materials.

• Social Media Management:

  • Develop and implement social media strategies to increase brand awareness and engagement.

  • Oversee content creation, scheduling, and community management across all social platforms.

• Content Creation and Visual Enhancement:

  • Supervise the production of high-quality content, including video editing and graphic design, ensuring alignment with brand identity.

  • Collaborate with creative teams to produce compelling visuals that enhance marketing efforts.

• Google/Linkedin Ads and SEO Management:

  • Plan, execute, and optimize Google Ads campaigns to drive targeted traffic and conversions.

  • Implement SEO best practices to improve organic search rankings and website visibility.

  • Linkedin Advert experience

• Website and Email Marketing Oversight:

  • Design and implement a high-impact, user-focused website for a SaaS product, emphasizing branding and lead generation

  • Manage website content and functionality, ensuring an optimal user experience.

  • Develop and execute email marketing campaigns to nurture leads and engage customers.

• Analytics and Reporting:

  • Monitor and analyze the performance of digital marketing campaigns using analytics tools.

  • Provide regular reports to senior management, offering insights and recommendations for improvement.

• Outbound Marketing:

  • What is an effective outbound marketing strategy

  • What software/CRM would you use

  • What multiple-channel approach and different software would you recommend

  • What would you automate to improve efficiency

  • What other key areas to consider

Qualifications:

• 5+ years of experience in digital marketing, with a proven track record of successful campaign management.

• Demonstrated experience in building and leading marketing teams.

• Proficiency in digital marketing tools and platforms, including Google Ads, SEO tools, social media management tools, and analytics software.

• Experience with lead magnet development, AI-driven marketing practices, graphic design, and branding.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent communication, leadership, and project management skills.

• Entrepreneurial mindset with a passion for building businesses and driving growth.

• Ability to thrive in a fast-paced, startup environment and adapt to changing priorities.

• Creative thinker with a passion for innovation and continuous improvement.

Benefits:

• Competitive salary.

• Future equity opportunities.

• Autonomy and responsibility in decision-making.

• Flexible work schedule.

• Professional development opportunities.

• Collaborative and innovative work environment.

• Opportunity to make a significant impact on the growth and success of the company.

How to Apply:

Interested candidates are invited to send their resumes to kathleen@edwardjacobsrecruitment.com.au and complete the pre-interview questions by clicking the following link:

https://app.xinterview.ai/direct_invite/371d6322-29bf-4a81-890d-87a6abac9a60