EBInterim Senior Manager, Loyalty & CRM
e.l.f. Beauty 
United States only
United States onlye.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
We have annual revenues of ~$900 million and our business performance has been nothing short of extraordinary with 20 consecutive quarters of net sales growth as we have grown to #3 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
e.l.f. Cosmetics is looking for a nimble, creative, and analytical CRM expert to join our eCommerce/Digital team. This position will manage the strategy and execution of loyalty programs for e.l.f. Cosmetics, Well People, and Keys Soulcare, working closely with the rest of the CRM and eCommerce teams, Brand Marketing, Creative, IT, Finance and Accounting. This position requires a robust understanding of marketing technology and customer data and the ability to quickly turn insights into action.
This role is responsible for planning and executing Loyalty and CRM strategies, both short and long-term, that scale membership and drive member KPIs like CLV, purchase frequency, spend and engagement. This individual should have proven CRM experience and growing successful loyalty programs, specifically for a retail or D2C consumer products business. The ideal hire will be passionate about beauty, results-driven and can embrace the e.l.f. value of Executing with Speed and Quality in a very fast-paced, entrepreneurial environment. The Interim Senior Manager, Loyalty & CRM will report to the Director of Global CRM & Customer Growth. This position can be based in our New York City office or fully remote. Detailed Responsibilities and Requirements Responsibilities- Plan and execute short and long-term strategies to scale brands’ loyalty programs and grow loyalty membership across all DTC and retail channels- Plan and execute strategies to increase loyalty member KPIs like LTV, purchase frequency, spending and engagement- Manage loyalty calendar including member promotions, surprise & delight, and member acquisition campaigns - ensuring plans are aligned with the broader brand marketing calendar and eCommerce content calendars- Own day-to-day e.l.f. loyalty strategies & execution including reward setup, surprise & delight, product rewards management, messaging strategy and reporting.- Manage certain CRM vendor relationships including loyalty platform and personalization vendors.- Own 1st Party data collection strategies through loyalty, quizzes, product finders, and other personalized digital experiences.- Collaborate with cross-functional channel leads (Paid Media, Social, Ecomm, Brand Marketing, etc.) to ensure omnichannel marketing support for loyalty member acquisition and retention- Analyze loyalty program performance and customer behavior; share results to internal stakeholders and turn insights into action through new campaigns and program improvements- Continuously evaluate and optimize consumer experience across all touchpoints and execute a rapid test-and-learn approach to campaigns and always-on experiences- Lead the implementation, measurement, and optimization of loyalty campaigns in Braze both ad-hoc and always-on/automated, across all channels (in partnership with cross-functional teams including Finance, Planning, Brand and Digital Marketing, Ecommerce, IT) Requirements- 7-10 years in CRM and previous experience managing loyalty programs- Relevant experience in creating and scaling end-to-end omnichannel CRM and loyalty programs (email, push, SMS) across customer lifecycle stages- Demonstrated analytical ability to leverage data to inform insights, formulate recommendations, and deliver actionable solutions.- Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights- Ability to weigh competing priorities, manage trade-offs, and evaluate new ideas with stakeholders, driving to consensus while maintaining a clear focus on overarching business priorities- Strong technical knowledge, including an innate understanding of marketing technology (Loyalty platforms, ESPs, CDP/CRM, Google Analytics) and how to use these tools to deliver outstanding and innovative consumer experiences- Proven track record of taking ownership and driving outcomes in a fast-paced environment- Ability to think both strategically and tactically; equally comfortable with long-term planning and day-to-day progress tracking and execution- Excellent communication, time management, and organizational skills; deadline-driven- Experience working cross-functionally with different teams across an organization- Comfortable working in a collaborative manner and a highly creative out-of-the-box thinkerThis job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
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About the job
Apply before
Jul 03, 2024
Posted on
May 04, 2024
Job type
Full Time
Experience level
Senior
Location requirements
Hiring timezones
United States +/- 0 hoursJob categories
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