eSalon

eSalon is a hair color company based in El Segundo, California, providing customized at-home hair color solutions. Established in 2010, eSalon has revolutionized the hair coloring experience by creating custom colors tailored to individual preferences and hair types. With a focus on personalization, their licensed colorists craft each shade from scratch, using an advanced color-dispensing system that allows for infinite variations. Clients start their journey by completing an online questionnaire regarding their hair history, desired results, and personal traits such as skin tone and eye color. This data fuels a personalized approach to hair color, ensuring that each customer gets a unique blend designed just for them.

eSalon is not just about color – it’s also about quality and convenience. The company has received accolades, including multiple Allure Best of Beauty awards, for its exceptional products that offer up to 100% gray coverage and vibrant results. Furthermore, eSalon ships products directly to clients’ homes, making professional hair care easy and accessible. Their commitment to customer satisfaction extends to a 'Color Happiness Guarantee,' allowing clients to adjust their colors if they are not perfectly satisfied. eSalon has shipped over 12 million custom formulas across the globe and continues to innovate, with expansions into complementary hair care products and services that help users maintain their personalized hair color effectively.