VP of Growth Marketing

Helping careers take flight. Reshaping an industry. Enable your career to be Made on Duck Creek.  

WHO WE ARE: 

Duck Creek Technologies is the intelligent solutions provider defining the future of the property and casualty (P&C) and general insurance industry. We are the platform upon which modern insurance systems are built, enabling the industry to capitalize on the power of the cloud to run agile, intelligent, and evergreen operations. Our modern SaaS solutions help insurers set a new standard and revolutionize how consumers interact with insurance companies.  

Authenticity, purpose, and transparency are core to Duck Creek, and we believe insurance should be there for individuals and businesses when, where, and how they need it most. Our market-leading solutions are available on a standalone basis or as a full suite, and all are available via Duck Creek OnDemand. With more than 1,000 successful implementations to date, Duck Creek removes the IT burden for insurers so they can focus on the business of insurance. 

We have a flock of more than 1,800 employees across the globe and are proud to be a Flexible-First employer. We empower our employees with the choice to work from an office, from home, or on a hybrid schedule. Our flexible-first environment fosters productivity, inclusion, collaboration, and ensures a consistent employee experience regardless of location.

If working in a fast-paced, rapidly evolving company that is transforming one of the world’s oldest and largest industries sounds exciting, let us know. We are excited you are considering Duck Creek as a future employer and hope you decide to join “The Flock”! 

To learn more about us, visit www.duckcreek.com and follow us on our social channels for the latest information – LinkedIn and Twitter.

Title: VicePresident of Growth Marketing

WHAT YOU’LL DO:

The Vice President, Growth Marketing (Demand Generation) oversees the strategic planning and execution of demand generation initiatives to drive revenue growth and market expansion for Duck Creek Technologies. This role is pivotal in leveraging marketing automation systems, CRM platforms, and data analytics to optimize lead generation processes and enhance customer engagement. The Vice President collaborates cross-functionally with key stakeholders to align demand generation efforts with product development cycles, sales priorities, and company objectives.

• Lead the development of comprehensive lead generation strategies, leveraging various channels and tactics to attract and capture high-quality leads aligned with Duck Creek's target audience and business objectives.
• Identify and evaluate new marketing technologies and tools to enhance demand generation capabilities, overseeing the implementation and integration of these solutions into existing systems and processes.
• Continuously monitor and optimize demand generation campaigns based on performance metrics and insights, adjusting strategies and tactics as needed to maximize campaign effectiveness and ROI.
• Collaborate with cross-functional teams to map out the customer journey and identify key touchpoints for demand generation activities, ensuring a seamless and engaging experience for prospects and customers.
• Provide support and resources to the sales team to help them effectively engage and convert leads generated through demand generation efforts.
• Utilize data-driven approaches to segment and target key audience segments effectively, tailoring messaging and campaigns to address the specific needs and pain points of different customer personas.
• Stay informed about industry best practices, emerging trends, and new technologies in demand generation and marketing automation, continuously learning and adapting strategies to maintain a competitive edge.
• Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize and streamline demand generation processes.
• Implement and enhance marketing systems for efficient lead generation, scoring, and nurturing tailored to the unique needs of Duck Creek’s target audience.
• Analyze data insights to refine and improve demand generation programs continuously.
• Collaborate closely with sales, field marketing, partner marketing, product marketing, and other key stakeholders to ensure cohesive messaging and strategy across all customer touchpoints.
• Align demand generation efforts with sales priorities and establishstrong communication channels between demand generation and sales teams to facilitate efficient lead handoff and conversion.
• Manage the BDR team to maintain a predictable pipeline and meet targets, while owning budget, resource allocation, and performance metrics.
• Perform all other duties and activities as required.
• Act in accordance with and as a good steward of Duck Creek Technologies mission, vision, and core values:

• Mission: To empower insurers to reimagine the future of insurance

• Vision: To transform insurance technology, helping insurers be smarter, faster, and more efficient, and ultimately provide the best protection for people and businesses

• Values: We Prioritize Respect, We Listen, We Care, We Add Value, and We Lead

Competencies:

• Core Employee:

• Communication: Effective communication, both verbal and written; includes ability to express ideas clearly, listen actively, and collaborate with colleagues and clients.

• Collaboration: Work effectively in teams, build positive relationships, and contribute to achieving common goals​; includes the ability to recognize and incorporate a broad range of diverse perspectives ​

• Problem Solving: Can analyze complex situations, identify problems, ask important questions, and generate creative solutions; involves critical thinking, adaptability, and the ability to make informed decisions​

• Accountability: Willingness to accept responsibility for your actions and work​; ability to set and achieve meaningful outcomes for oneself

• Adaptability: ​Can adapt to change, embrace new technologies, and learn quickly; embracing a growth mindset, being flexible and open to different approaches is highly valued​

• Integrity: Conducts themselves with integrity and professionalism, understands and models our core values, and is obsessed with doing the right thing; incorporates this mindset in how they behave, in the products or services they provide, and how they treat others​

• Cultural Agility: Ability to effectively and comfortably adapt to different cultural contexts. It involves the capacity to understand, communicate, and interact with people from diverse cultural backgrounds in a respectful and inclusive manner.

• Role/Job Family Functional:

• Market Research and Analysis: Proficient in conducting comprehensive market research and analysis to inform demand generation strategies.

• Lead Generation Strategy Development: Skilled in developing comprehensive lead generation strategies aligned with business objectives.

• Content Strategy and Development: Experienced in driving content strategies and overseeing the creation of engaging content assets.

• Marketing Technology Integration: Proficient in evaluating and implementing marketing technologies to enhance demand generation capabilities.

• Campaign Performance Optimization: Able to monitor and optimize campaign performance to maximize effectiveness and ROI.

• Customer Journey Mapping: Capable of mapping customer journeys and ensuring a seamless experience across touchpoints.

• Sales Enablement and Support: Experienced in providing sales support and resources to effectively engage and convert leads.

• Leadership:

• Visionary Thinking: Ability to think strategically and develop a compelling vision for the future​; can inspire and motivate others by articulating a clear direction and purpose​

• Emotional Intelligence: Can understand and manage their own emotions, as well as empathize with others​; they are aware of their impact on others and can navigate relationships and conflicts with empathy and diplomacy​

• Team Building: Adept at building and leading high-performing teams​; can attract and retain top talent, delegate effectively, foster collaboration, and create a positive and inclusive work environment​

• Coaching & Development: Committed to the growth and development of their team members​; Provide constructive feedback, mentorship, and opportunities for learning and advancement​

• Decision Making: Skilled at making informed and timely decisions​; they gather relevant information, analyze it objectively, consider different perspectives, and take decisive action​

• Resilience: Successfully handles challenges, setbacks, and pressure​; can bounce back from adversity, stay calm under pressure, and inspire resilience in others​

WHAT YOU’VE DONE

REQUIRED:

• Bachelor’s degree in marketing, Business Administration, or related field.
• 10+ years of experience in B2B demand generation or growth marketing roles.
• Proven experience with marketing automation systems (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).
• 7+ years of experience managing and leading teams, with a track record of driving results in fast-paced environments.

PREFERRED:

• Experience in the software or technology industry.
• Certifications in marketing automation or CRM platforms.

Knowledge, Skills, Abilities & Behaviors:

• Proficiency in marketing automation systems, CRM platforms, and data analytics tools.
• Strong strategic thinking and analytical skills to develop and execute targeted demand generation strategies.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
• Ability to manage and lead teams, driving results and fostering a culture of continuous improvement.
• Deep understanding of B2B demand generation best practices and industry trends.
• Proven track record of driving pipeline growth and revenue attainment through demand generation initiatives.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Results-driven mindset with a focus on achieving and exceeding defined metrics and objectives.
• Adaptability and resilience to thrive in a dynamic and fast-paced environment.

WHAT WE STAND FOR:

Our global company celebrates & leverages the differences each employee brings to the table. Our success is a direct result of an inclusive culture where opportunities to learn from one another occur regardless of title, seniority, or background. This collaborative and team-oriented approach is at the core of how we operate and continuously improve our products, services, and systems.  As such, Duck Creek is committed to providing equal opportunity to all employees and applicants – to recruit, hire, train, and reward employees for their individual abilities, achievements, and experience without regard to race, color, gender, religion, sexual orientation, age, national origin, disability, marital, military, or any other protected status. 

We strive to be an example to the world of inclusion, diversity, and equity in all things – where employees are free to be their authentic selves in the workplace and in the communities in which we live. We believe in leading by example and are proud of the diversity of our team and our shared commitment to our Core Values: We Prioritize Respect; We Listen; We Care; We Add Value; and We Lead.

To learn more about our inclusive company culture, values, DE&I initiatives, and people, please visit: https://www.duckcreek.com/life-at-duck-creek/.

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Duck Creek Technologies does not accept, nor will we pay a fee for any hires resulting from unsolicited headhunter or agency resumes.