Creative Lead

Are you able to transform mundane topics into something delightful to rally for with your creativity? Is the human and their context always at the heart of your creative process? Does shaking up a traditional industry, where a compelling brand can become a significant competitive advantage pique your interest?

If that sounds like you, we’re eager to learn more about you!

Why Droppe?
Europe’s product distribution industry is a hidden, massive €200 billion market that lets production businesses and services maintain high-quality and safe operations with packaging, safety, and work equipment. Yet, it is fragmented and one of the few remaining industries that software has not touched.

At Droppe, we empower businesses to focus on what matters most by harnessing the power of software and data. This allows them to source, order, and manage the essential products the world depends on in the most efficient manner possible. We are a fast-growing distribution platform, backed by the leading investors in Europe.

Meet the team
Our people can be described as hungry and compassionate. We genuinely love what we do and aim high. Today, we are a European hybrid team comprising more than 20 individuals with offices in Helsinki and Cologne. While we are all talented individuals, the sweetest achievement is succeeding together as a team.

About the role

As the Creative Lead, you will be the driving force of creating a compelling stories and experiences with excellent word smithing and visual design, that creates a coherent brand to rally for. At first, you will be in charge of the creative direction, but also the execution of our content marketing activities such as copywriting and creating visual assets.

When ongoing processes are set in place, you identify opportunities to recruit freelancers or in-house resources for tasks we can’t innovate ourselves out of, in order to maximise your impact.

What success looks like?

• Droppe’s brand becomes a competitive advantage within its stale industry, that multiplies the impact of your colleagues efforts.
• Our content marketing becomes a significant driver of inbound pipeline.

Tasks

• Develop and drive a clear, cohesive creative vision that forms the brand experience.
• Work closely with teams involved in operations that form the overall brand experience. (Growth, Product, Sales & Supply)
• Identify what drives our target audiences and their stakeholders with customer-facing teams, and create compelling content in collaboration with Growth and Sales teams, that lead to revenue.
• Create short and long-form content.
• Collaborate closely with the Growth and Sales teams to create visual assets for platforms such as our marketplace, ad platforms (Google, Bing, LinkedIn, Facebook, AdRoll, …), automated emails, newsletters, faire material and company items. Note: our team has an UI/UX designer responsible for marketplace UX.
• Create marketing concepts aligned with our business strategy.
• Establish, streamline and oversee content processes.
• Hire freelancers and team members required to run established operative creative processes once they are in place, which we can’t innovate ourselves out of.
• Research and stay on top of industry trends and competitive landscape

Requirements

• 4+ years of copywriting and visual design experience, with 2+ years in leading successful creative vision and branding
• High creativity with strong analytical abilities
• Proven track record of leading creative direction of B2B companies
• Understanding human behaviour and motivators
• Excellent writing in Finnish and English
• Strong Interpersonal and communication skills
• Growth mindset with a passion for your craft

Benefits

• This is your chance to make a stand in an archaic and creatively deprived industry that's awaiting for a creative mastermind to simplify and excite.
• Through our Employee Stock Option Plan (ESOP), you'll become a true stakeholder in Droppe's success as we expand across Europe
• Work and learn alongside 20+ people, who are at the top of their craft
• Flexible work hours and location (remote & office)
• Steep learning curve and an open environment to support personal growth

If you feel that this team, Droppe, or this mission is worth applying for – do it.

If you feel unsure as you think you don’t fulfill everything, while the opportunity feels right: Still apply now. Your passion is what counts most to us.

Our recruitment process

1. Meeting with the hiring manager

2. Meeting with founders

3. Minimal case & presentation
4. Meeting with your potential colleagues

5. Decision

To apply to the Droppe team, please send a brief introduction, a link to your Linkedin profile and your portfolio.

We enthusiastically look forward to hearing from you!

For more information or questions please contact the hiring manager Jarno on LinkedIn.