Digital Career InstituteDI

Performance Marketing Manager (all genders)

Digital Career Institute (DCI) is a German-based educational institution offering 12-month full-time training programs in web development and online marketing, initially focused on integrating refugees into the IT job market and now open to anyone seeking a tech career. They provide comprehensive support including equipment, language courses, career coaching, and internships, with courses often 100% financed by German employment agencies.

Digital Career Institute

Employee count: 201-500

Germany only

Join the Digital Career Institute

Für unser Headquarter in Berlin – oder remote innerhalb Deutschlands suchen wir ein/e Performance Marketing Manager, die/der unser mehrköpfiges Marketing-Team in allem rundum SEA / Google Ads, Kampagnen und strategischen Topics souverän unterstützt.

Suchst Du nach einem neuen Job mit Purpose?

Unser Ziel beim Digital Career Institute (DCI) ist es, eine positive Veränderung in der Gesellschaft zu bewirken, indem wir Menschen dazu befähigen, digitale Berufe zu erlernen und ihre berufliche Zukunft zu gestalten.

Deine Aufgaben

  • Kampagnenmanagement: Eigenverantwortliche Entwicklung, Umsetzung und Optimierung von Performance-Marketing-Kampagnen auf Google und Meta (Facebook, Instagram).
  • Strategie, Setup und Optimierung: Du erstellst und optimierst Kampagnenstrukturen, Bidding-Strategien sowie Targeting-Ansätze, um maximale Performance zu erzielen.
  • Budgetplanungund -steuerung: Effiziente Planung, Steuerung und Überwachung der Marketingbudgets, um die bestmögliche Rendite zu erzielen.

Think inside and outside the box:
  • HypothesengetriebeneTests: Du entwickelst datenbasierte Testhypothesen, um neue Ideen zur Effizienz- und Wachstumssteigerung zu validieren.
  • Zusammenarbeit mit Kreativteams: Du arbeitest eng mit Design und Content zusammen und trägst zur Creative-Strategy bei, um ansprechende und performante Werbemittel zu entwickeln.

Tools und Data:
  • Performance-Analyse: Mithilfe von Analysetools wie Google Analytics oder Tableau wertest du die Performance aus und leitest datengetriebene Handlungsempfehlungen ab.
  • Monitoring und Reporting: Regelmäßiges Tracking und Reporting der relevanten KPIs zur Erfolgskontrolle und Anpassung der Strategien.

Deine Skills

  • Erfahrung: Du verfügst über fundierte Expertise im Performance Marketing und hast bereits erfolgreich große Budgets verwaltet und optimiert.
  • Tool-Kenntnisse: Du bist vertraut im Umgang mit Google Ads, Meta Ads Manager, Hubspot sowie gängigen Analysetools wie Google Analytics und Tableau.
  • TechnischesVerständnis (wünschenswert): Eine Affinität für technische Implementierungen wie Tracking, APIs oder Conversion-Rate-Optimierung (CRO) ist von Vorteil.
  • KreativeAffinität: Idealerweise hast du ein gutes Gespür für kreative Werbemittel und bringst Interesse an der Entwicklung von Creative-Strategien mit.

Deine Benefits

  • Auspowern ist dir wichtig - Wir supporten Dich mit einer Mitgliedschaft bei Urban Sports
  • Achte auch auf deine mentale Gesundheit und lass Dich mit unserem Partner nilo dabei unterstützen
  • Arbeiten unter Palmen? Klar! Wir bieten dir die Möglichkeit auf Workation innerhalb der EU
  • Lieber Urlaub unter Palmen? Mit 29 Urlaubstagen ist auch das machbar
  • Hunde herzlich willkommen: Nimm Deinen treuen Begleiter jederzeit gerne mit ins Büro
  • Flexible Arbeitszeiten und eine abwechslungsreiche und verantwortungsvolle Position mit Raum für Eigeninitiative.

Bewirb dich jetzt!

Wenn du Lust hast, gemeinsam mit uns die Zukunft des digitalen Lernens zu gestalten, freuen wir uns auf deine Bewerbung.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Manager

Location requirements

Germany

Hiring timezones

Germany +/- 0 hours

Job categories

Performance Marketing ManagerPerformance Marketing SpecialistConversion Marketing ManagerGrowth Marketing ManagereCommerce Marketing ManagerDigital Marketing Manager

Skills

Performance MarketingSEAGoogle AdsFacebook Ads ManagerInstagramBudgetingGoogle AnalyticsTableauHubSpotData TrackingAPIsConversion Rate Optimization (CRO)Creative Strategy

About Digital Career Institute

Learn more about Digital Career Institute and their company culture.

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Many individuals face the challenge of finding a fulfilling and future-proof career, especially in a rapidly evolving digital world. The Digital Career Institute (DCI) understands this, which is why we were initially founded as an initiative to integrate refugees into the burgeoning IT industry. Today, our commitment has expanded: we aim to empower anyone, regardless of their background, experience, or age, who desires to build a successful career in technology. Our customers often feel uncertain about how to transition into the tech sector or worry about lacking the necessary prior knowledge. We address these concerns by providing comprehensive, 12-month full-time training programs in high-demand fields like Web Development and Online Marketing. These courses are designed to take individuals from foundational concepts to advanced skills, ensuring they are well-prepared for the job market.

Our customers benefit from a supportive and inclusive learning environment. We recognize that embarking on a new career path can be daunting, which is why we offer more than just technical training. We provide essential resources such as computer equipment and language courses (German and English) to ensure our participants have everything they need to succeed. Furthermore, our courses can be 100% financed through an education voucher (Bildungsgutschein) from the Jobcenter or Agentur für Arbeit, making quality tech education accessible. Job placement is a critical concern for our students, and we integrate career support directly into our programs. This includes workshops on resume building, creating an online presence, and interview preparation. We also facilitate a 2-month internship for our graduates, providing invaluable real-world experience. Our strong network of over 600 hiring partners in Germany further enhances our students' employment prospects. We are dedicated to helping our students not just learn new skills, but to truly transform their futures and secure meaningful employment in the digital industry.

Employee benefits

Learn about the employee benefits and perks provided at Digital Career Institute.

View benefits

Company meals

Company meals provided.

Company events

Regular company events.

Wellness benefits

Wellness benefits offered.

Remote friendly

Offers remote work options.

View Digital Career Institute's employee benefits
Claim this profileDigital Career Institute logoDI

Digital Career Institute

Company size

201-500 employees

Founded in

2016

Chief executive officer

Dr. Steffen Zoller, Adiba Maignan

Markets

Vocational TrainingWorkforce DevelopmentWeb DevelopmentDigital MarketingCareer Transition ServicesRefugee IntegrationTechnology EducationJob Placement ServicesOnline LearningEdtech

Employees live in

Germany
View company profile

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Digital Career Institute hiring Performance Marketing Manager (all genders) • Remote (Work from Home) | Himalayas