Senior Data & Insights Analyst

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

The Senior Data & Insights Analyst supports the athlete (customer) analytics portfolio and serves as a trusted advisor to business and technology partners within a domain. With guidance, but largely operating autonomously in both work creation & stakeholder engagement, this individual is responsible for developing data-led strategic analyses to unearth insights and findings to inform business decisions, servicing ad-hoc analytics requests & stakeholder questions, and contributing to analytical initiatives and deliverables. The Senior Data & Insights Analyst demonstrates proficiency across all analytical methods, and works efficiently and effectively with little direction, delivering impactful analytics to realize value for the organization.

RESPONSIBILITIES:

Analytics & Testing

• Translate complex data into clear, actionable insights and holistic narratives that inform business decisions.

• Design, execute, and measure personalized campaigns across Email, Site, App, SMS, and Push.

• Leverage common tools (e.g. SQL, GCP, Excel) and/or vendor platforms to query, join, and manipulate data for comprehensive reporting and storytelling.

• Define and maintain KPIs to assess personalization effectiveness, campaign performance, omni-channel impact, and base health.

• Identify and size new marketing opportunities through deep-dive analytics to optimize personalization and prioritize initiatives.

• Collaborate cross-functionally with marketing, product, and engineering teams.

• Ensure data integrity and stewardship, maintaining clean and accurate data across multiple sources.

• Advocate for a culture of experimentation, educating stakeholders on testing principles, and explore AI/ML-driven approaches to enhance targeting, predict outcomes, and personalize athlete experiences.

Business Stakeholder Support

• Develop and deliver ad hoc reports and analyses to business stakeholders, while also serving as subject matter expert around personalization business metric and trend interpretations.

• Lead and support formal and informal training sessions with client groups to enable business stakeholders to answer questions via self-service tools such as Intera (internal BI tool) and PowerBI.

QUALIFICATIONS:

Education:

• Bachelor's Degree or Equivalent LevelPreferred in Economics, Statistics, LiberalArts or Related Field

General Experience:

• 4+ Yearsof Experience in SQL, R, Python

• Experiencewith BI tools (Tableau,Qlik, PowerBI)

• GCP or Azure Experience

VIRTUAL REQUIREMENTS:

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidateduring any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!