Defaqto

In the complex and ever-evolving world of retail financial services, consumers and financial advisers are faced with a staggering number of choices. With over 45,000 financial products and funds available, including thousands of insurance policies, investment funds, and banking products, navigating this landscape to make informed decisions can be a significant challenge. Our customers, whether they are financial institutions, intermediaries, or individuals, need a trusted and impartial source of intelligence to cut through the noise and identify the products that truly meet their needs. That's why Defaqto exists: to bring clarity and confidence to these crucial financial choices.

We empower our customers by providing independent, data-driven insights. At the heart of our operation is the UK's largest financial product database, which we meticulously maintain and update. Our team of over 60 analysts dedicates hundreds of hours each day to monitoring the market, ensuring the information we provide is not only accurate but also current. This comprehensive data fuels our proprietary research methodology, leading to the creation of our renowned Star and Diamond Ratings. These ratings offer an at-a-glance assessment of a product's quality and comprehensiveness, helping consumers and advisers look beyond price alone. For financial institutions, we offer sophisticated software solutions like Defaqto Engage and Matrix, which streamline the advice process, support regulatory compliance, and provide critical market and competitor intelligence. By bringing together robust data, powerful technology, and deep consumer insight, we are uniquely positioned to help everyone make smarter financial decisions, today and for the future.