DAABM Platform Product Owner
Dayforce is a global human capital management technology company focusing on HR, payroll, and workforce management solutions for organizations.
Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.
Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally.
Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States and Canada
About the opportunity
As the ABM Platform Product Owner, you will be the subject matter expert and operational lead for our Demandbase platform. You will own platform use, enablement, intent data and buyer journey strategy, and oversee Marketing orchestration practices across the account lifecycle. This cross-functional role interfaces with demand generation, sales, marketing operations, data teams, marketing technology, and advertising teams to enable high-impact, account-based campaigns that drive revenue growth.
What you’ll get to do
Platform Ownership & Collaboration
• Serve as the primary business counterpart and partner with Marketing Technology (the IT team responsible for system and technical administration of Demandbase) in the oversight of and advocacy for platform success. health, integrations opportunities, and Marketing user support.
• Maintain audience segmentation, data rules, and automation workflows to ensure accurate targeting and measurement.
• Responsible for communications, training and enablement of Marketing users and partnering with Sales Enablement on training for the field.
• Stay current with new Demandbase AI capabilities and advocate for adoption of features that enhance marketing orchestration and buyer engagement.
Intent Data & Buyer Journey Management
• Develop and manage processes for gathering and refining intent data to identify in-market accounts, prioritize outreach, and personalize content.
• Map and optimize buyer journeys across key segments and personas, leveraging Demandbase insights to deliver timely, relevant touchpoints.
• Partner with content and media teams to align messaging with stages of the buying cycle and behavioral signals and to support and enable use of Demandbase for advertising.
ABM Program Strategy & Orchestration
• Enable and support across marketing teams to ensure impactful integrated ABM campaigns are developed using Demandbase audiences, intent signals, and orchestration tools.
• Coach and support Growth Marketing in the development and advancement of orchestration programs that drive impact.
• Build scalable audience frameworks and dynamic account journeys that adjust based on engagement, behavior, and buying stage.
• Ensure campaign execution is supported with real-time orchestration of display ads, email, personalization, and sales enablement tactics.
Integration & Data Coordination
• Advocate for and support seamless integration with relevant and appropriate Martech platforms.
• Work with Marketing Ops, Marketing Automation and Data teams to ensure the accuracy and completeness of account data, enrichment, and reporting.
Performance Tracking & Reporting
• Build dashboards and reports to track campaign impact, pipeline contribution, and account engagement.
• Use Demandbase analytics and third-party tools to identify optimization opportunities and continually improve campaign effectiveness.
• Partner with Marketing Operations and Decision Intelligence on integrating Demandbase data/analytics into larger reporting frameworks
Skills and experience we value
• 3–5 years of experience in B2B marketing, marketing operations, or revenue operations, with at least 1–2 years in an ABM-focused role.
• Hands-on experience with Demandbase One (or previous versions) as an administrator or advanced user.
• Deep understanding of ABM, intent data, buyer journey mapping, and marketing orchestration principles.
• Experience with successful integrations of Demandbase with Salesforce, Marketo, Outreach, and media platforms.
• High degree of confidence leveraging AI and curious about the potential to leverage it to drive speed and scale.
• Strong analytical mindset with experience using data to influence marketing strategies.
• Proven track record of working cross-functionally with marketing, sales, and operations teams.
• Agile/scrum or sprint-based experience is a plus.
What would make you really stand out
• Demandbase certification (Administrator or Practitioner).
• Experience in a high-growth SaaS or enterprise B2B environment.
• Familiarity with other ABM or orchestration platforms (e.g., 6sense, Terminus), and data providers (e.g., ZoomInfo, Clearbit).
What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
About the Salary Ranges
Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud
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About the job
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Job type
Full Time
Experience level
Mid-level
Salary
Salary: 81k-144k USD
Location requirements
Hiring timezones
United States +/- 0 hoursAbout Dayforce
Learn more about Dayforce and their company culture.
At Dayforce, we strive to transform the workplace experience for organizations and their employees. As a global leader in human capital management (HCM) technology, we offer a comprehensive people platform that integrates HR, payroll, talent management, and workforce management into one powerful solution. Our mission is deeply rooted in the commitment to enhance work life for millions of users around the world. Founded in 1992, Dayforce is dedicated to providing solutions that enable businesses to operate with confidence, unlock their workforce potential, and achieve quantifiable results.
Through our innovative platform, we leverage advanced technologies, including AI, to empower HR professionals and streamline their operations. Our wide-ranging tools help organizations navigate the complexities of managing their workforce effectively, ensuring compliance with evolving regulatory requirements. We have built a reputation as a trusted partner for thousands of businesses, from small companies to large enterprises, enhancing their capacity to attract, engage, and retain top talent. With a commitment to corporate responsibility and a focus on continuous improvement, Dayforce is not just about providing software; it’s about fostering a culture of positivity, inclusion, and success within workplaces globally.
DADayforce
Company size
5000+ employees
Founded in
1992
Chief executive officer
David Ossip
Markets
Employees live in
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