Marketing Specialist (CORE)

This position is a hybrid role with a primary goal of generating highly qualified inbound leads for the business development team. The hire will be responsible for enriching top-of-funnel leads and pushing leads to paid wins through content creation that is 100% aligned with SEO methodologies. Lastly, this hire must be able to identify and develop new business from multiple channels, including prospect lists, discovery, and individual research.

Job Responsibilities

Marketing Project Implementation (60%):

• Social Media and Meta Ads Management
• HubSpot Management - Marketing Related (workflows, contacts, objects, etc).
• Strong understanding of the staffing/offshoring/outsourcing industry
• Generate content that resonates with the target audiences and incorporate the target keywords that would rank on Google, Bing, and other Search Engines. Content includes blogs, articles, PR content, content for static, and dynamic marketing placements, forms, ebooks, newsletters, templates, whitepapers, email sequences, etc.
• Optimize landing pages through multivariate testing
• Create and track UTMs to track the lead journey

• Conduct analytical projects to improve blog strategies/tactics
• Grow newsletter subscribers and expand the overall blog's reach
• Create grammatically clean long-form copies and effective headlines, taglines, calls-to-action, blog posts, etc.
• Collaborate with the Marketing Director and stakeholders
• Complete execution of all copywriting efforts to ensure delivery of client materials

• Support Social Media Projects and Tasks

High-Performance Lead Generation (30%):

• Conduct automated and manual prospecting to identify potential prospects (prospects meaning potential clients, speaking engagements, or PR opportunities)
• Do a competitive intelligence and promote our Competitor’s Clients' Conversion Mechanics

• Do a proper lead verification, and the right qualification of leads (e.g., BANT, CHAMP, MEDDIC, or other qualification frameworks)
• Do AB and Multivariate Testing
• Draft one-off emails, LinkedIn messages, etc. to generate a meeting.
• Do data cleansing, lead scoring, lead segmentation, and hyper-targeting
• Manage a high volume of B2B (business-to-business) prospecting (email, LinkedIn, and other channels) to build and manage a lead generation pipeline.
• Collaborate with channel-specific makers (email, social media, blogging, graphic designers, etc.) to optimize each conversion path.
• Ensure that we are 100% compliant with the regulatory requirements of the CAN-SPAM Act for Email Outreach and FTC Telemarketing Rules.

Requirements

• 2-5 years of marketing experience
• B.S. / B.A in Business, Marketing, Or Advertising is preferred but not required, or at least a 4-year college degree holder
• Experience using Google Digital Marketing/Advertising Products such as Google Analytics, Google Search Console, Google Tag Manager, and the like.
• Experience using Cold Outreach Platforms, Lead Gen tools, Email Marketing Automation, or Marketing Automation tools such as HubSpot, Pardot, Mailchimp, ActiveCampaign, Klenty, Lemlist, Clickback, Expandi, Snov.io, and Instantly.
• Experience using data intelligence and contact list-building tools: Clearbit, Zoominfo, Apollo, FindThatLead, etc.
• Strong experience in building email copy for email sequences, cadences, and one-off emails.
• Background in improving email deliverability, familiarity with senders' authentication, and sender's reputation.
• Have excellent experience in generating inbound leads / MQLs (Marketing Qualified Leads)
• Excellent verbal and written communication, as well as interpersonal skills.
• Familiarity with Hubspot Tools to segment leads by lifecycle stage in the top funnel and engage accordingly.

Additional Skills and Requirements

• Strong Communication skills: Efficient, Effective, sharing with context, considering the audience/impact, and timely transfer of information and responses.
• Creative thinker with an ability to use both data and intuition to inform decisions.
• You will be our ear to the ground to complete action items and route the appropriate marketer, sales rep, and/or admin sales support.
• Excellent time management skills
• Strong interpersonal relationship skills
• Excellent in both written and spoken English language
• Has basic knowledge of MS Word, Excel, and PowerPoint
• Must be able to work from 9 AM to 6 PM Eastern Standard Time

System Requirements

• At least 15mbps for the main internet and at least 10mbps for backup
• A desktop or laptop that has an i5 processor with at least 8 GB RAM and an i3 processor for backup
• Note: Back-ups should still be able to function when there is a power interruption
• A webcam
• Noise-canceling USB Headset
• Quiet, Dedicated Home Office
• Smartphone

Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.