CrescentRating

CrescentRating is the world's leading authority on Muslim-friendly travel, providing halal tourism strategy, ratings, accreditation, and market intelligence to destinations, hotels, tourism boards, and travel brands globally since 2008. The company has been setting the global standards that opened Muslim-friendly travel to the world, shaping how the global travel industry understands, measures, and serves the Muslim traveler.

The organization offers a comprehensive four-pillar approach: Rating & Accreditation to establish globally recognized standards across hotels, restaurants, airports, and destinations; Research & Consultancy providing GMTI insights, destination analysis, and traveler behavior research; Training & Certification through CrescentRating Academy with sector-specific certification pathways; and Destination Marketing & Industry Platforms for targeted campaigns and industry connection. CrescentRating partners with Mastercard to produce the Global Muslim Travel Index (GMTI), the most widely referenced benchmark for Muslim-friendly destinations worldwide, now in its 11th edition. The company also operates HalalTrip, a consumer platform for Muslim travelers, and has developed AI-powered solutions including MizanAI for ethical AI readiness assessment.