Sales Development Manager (SDR)

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

Cordance is hiring a Sales Development Manager to build and lead a high-performing SDR team that supports pipeline generation across our growing portfolio of B2B SaaS business units. Reporting to the Director of Sales Development, you will be responsible for managing SDR performance, scaling outbound and inbound processes, and meeting team-level pipeline goals.

You’ll work cross-functionally with Account Executives, Marketing, and Sales leadership to ensure SDR activity aligns to pipeline targets, campaign execution, and segment strategy.

This is a fully remote role; candidates must be based in the U.S. or Canada.

What you'll do:

• Hire, onboard, and manage SDRs across inbound and outbound functions to meet team pipeline quotas
• Define and track KPIs including activity volume, conversion rates, pipeline creation, and sourced revenue
• Analyze performance data to drive SDR strategy, improve output, and forecast headcount needs
• Collaborate with AEs, Demand Gen, and business unit stakeholders to align messaging, campaign execution, and territory coverage
• Standardize prospecting workflows across CRM, sales engagement platforms, and research tools
• Deliver ongoing coaching, performance reviews, and skill development initiatives
• Contribute to cross-functional projects including playbook creation, SDR onboarding, process improvements, and incentive design
• Maintain reporting accuracy and lead feedback loops across Marketing, Sales, and Operations
• Manage SDR alignment across multiple business units with distinct GTM strategies and ICPs

What you'll bring:

• 3+ years of experience managing SDR or BDR teams in a B2B SaaS environment
• Proven success managing both inbound and outbound motions
• Strong track record of meeting or exceeding pipeline creation and performance KPIs
• Experience collaborating with AEs, marketing, and sales leaders to drive coordinated prospecting
• Proficiency in CRM (Salesforce, HubSpot), sales engagement tools (Outreach, SalesLoft), and prospecting platforms (ZoomInfo, LinkedIn Sales Navigator)

What Will Help You Stand Out

• Experience in account-based selling or marketing
• Prior quota-carrying experience as an AE or full-cycle sales rep
• Experience building SDR enablement programs and onboarding at scale
• Comfortable leading distributed teams across time zones and asynchronous workflows
• Familiarity with managing SDR strategy across multiple business units or product lines

Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.

Why Join Us?

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

• Health and Wellness:
  • Comprehensive Health Coverage: Coverage begins on your first day of employment.
• Retirement Savings:
  • 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
  • RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
• Paid Time Off:
  • Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
• Parental Leave:
  • 12 weeks paid leave for all employees.
• Remote Work Support:
  • Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
• Holidays:
  • Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.

Join us and be part of a company that values your contributions and well-being from day one!

EEOC & ADA Statement:

Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.

Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Final candidate must be able to pass a background check.

To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/