Lifecycle Marketing Intern

What is Contentstack?

Learn more at www.contentstack.com.

Who Are We?

At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go!

What are we looking for?

We’re seeking a Lifecycle Marketing Intern who is motivated, detail-oriented, and passionate about digital marketing to join our team. This internship will provide hands-on experience in lifecycle marketing, competitive analysis, and email engagement strategies. As a Lifecycle Marketing Intern, you’ll help optimize our email nurture programs, enhance our competitive intelligence, and contribute to data-driven marketing efforts that align with our product innovations. You’ll work closely with cross-functional teams to refine our marketing approach and improve engagement with potential customers.

Here’s what you’ll be doing:

• Competitive Marketing Audit:
• Track and analyze competitor marketing campaigns, messaging, and engagement tactics.
• Monitor email nurture programs, paid ads, and content offers to map competitor strategies.
• Identify differentiation opportunities and provide recommendations for improvement.
  
  
• Nurture Email Optimization:
• Audit existing nurture email sequences and identify gaps based on updated product messaging.
• Propose and help implement behavior-based nurture strategies for improved engagement.
• Collaborate with content and marketing operations teams to optimize email workflows and messaging.
  
  
• General Support & Analysis:
• Assist in compiling reports to inform strategic decision-making.
• Conduct market research to identify trends and opportunities in lifecycle marketing.
• Collaborate with cross-functional teams to refine and improve lifecycle marketing initiatives.
  
  

What really gets us excited about you?

• You’re currently pursuing a degree in Marketing, Business, Communications, or a related field.
• You have strong analytical skills and enjoy interpreting data to drive marketing decisions.
• You have an interest in competitive intelligence, demand generation, and lifecycle marketing.
• You possess excellent written and verbal communication skills to effectively present findings and collaborate with teams.
• You have a solid understanding of email marketing strategies and best practices.
• You’re able to work independently and collaborate in a fast-paced environment.
• You have strong organizational skills and a keen eye for detail.
• You’re interested in digital marketing and keeping up with the latest trends and best practices.
  
  

What You’ll Gain:

• Hands-on experience in lifecycle marketing, email nurture strategy, and competitive analysis.
• The opportunity to optimize email campaigns and work closely with cross-functional teams.
• Exposure to the inner workings of data-driven marketing and how to improve engagement with customers.
• Mentorship from experienced marketing professionals and insight into marketing strategy and execution.
  
  

If you’re looking to build your skills in lifecycle marketing, competitive analysis, and email marketing, and want to contribute to a dynamic marketing team, we’d love to hear from you!

Salary for this role is $20 per hour, up to 28 hours per week.

What Do We Offer?

Interesting Work |We hire curious trendspotters and brave trendsetters. This is NOT your boring, routine, cushy, rest-and-vest corporate job. This is the “challenge yourself” role where you learn something new every day, never stop growing, and have fun while you’re doing it.

Tribe Vibe | We are more than colleagues, we are a tribe. We have a strict “no a**hole policy” and enforce it diligently. This means we spend time together - with spontaneous office happy hours, organized outings, and community volunteer opportunities. We are a diverse and distributed team, but we like to stay connected.

Bragging Rights | We are dreamers and dream makers. Our efforts pay off and we work with the most prestigious brands, from big-name retailers to airlines, to professional sports teams. Your contribution will make an impact with many of the most recognizable names in almost every industry including AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, Walmart, and many more!

One Team One Dream | This is one of our values, and it shows. We don’t believe in artificial hierarchies. If you’re part of the tribe, you have an opportunity to contribute. Your voice will be heard and you will also receive regular updates about the business and its performance. Which, btw, is through the roof, so it’s a great time to be joining…

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