Position Overview:
As a Content Intern focused on digital marketing services, you will be at the forefront of Xgrid's content marketing efforts. Your primary responsibility will be to curate and develop creative content that boosts engagement, resonates with the target audience, and drives measurable marketing actions.
Key Responsibilities:
Market Research and Strategy: Conduct comprehensive market research to identify industry trends, competitor offerings, and potential client needs. Develop strategic content marketing plans to capitalize on opportunities in the digital marketing landscape.
Channel Based Content: Proactively manage the pipeline of podcasts and ensure they go live timely by curating content for editing guides, social media captions, youtube descriptions, youtube video titles, and channel thumbnail titles for short and long form videos.
Social Media: Maintain a social media calendar and curate content for engaging social media posts in collaboration with marketing department.
Digital Marketing Solutions: Curate copy for campaign landing pages and campaign ads after doing competitor and audience research. It should ideally communicate the value proposition of our digital marketing services, including design, webdev, marketing automation, SEO, SEM, content marketing, and more.
Case Studies: proactively create content for case studies to position xgrid’s expertise in and portray the work done effectively, which in turn generates leads.
Video scripts: share, curate, and collaborate in video scripting to boost engagement on social media and drive leads
Collaboration: Work closely with our digital marketing and creative teams to ensure seamless communication between sales and service delivery, ensuring client expectations are met and exceeded.
Qualifications:
Bachelor's degree in Business, Marketing, or a related field.
Proven track record of successful content marketing in the digital marketing/B2B industry.
Strong understanding of tech and digital marketing trends/technologies.
Excellent communication, presentation, and interpersonal skills.
Results-driven with a proactive and strategic approach.
Familiarity with AI tools (e.g., chatgpt) ispreferred.