Senior Manager of Digital Analytics & Optimization

Overview

As the Senior Manager of Digital Analytics & Optimization, you will be responsible for harnessing the power of data in transforming insights into actionable strategies to drive growth and optimizing digital efforts within the Digital Experience department. The ideal candidate will possess a deep understanding of analytics, performance measurement, and optimization techniques across the full growth marketing cycle. Your leadership will be instrumental in informing and influencing Compassion's digital experience strategy forward, making a significant impact on both the organization's reach and its ability to engage and convert its audience effectively.

What will you do?

• Maintain a personal relationship with Jesus Christ.
• Act as an advocate for children. Understand and advance Christ's mandate to protect children. Take active steps to help protect against neglect, abuse, and exploitation of children.
• Uphold and engage in Compassion’s core Cultural Behaviors.
• Provide leadership and development to direct reports. Work with staff to foster an environment of professional growth, in alignment with compassion’s strategies and objectives. Consult with peer management and senior leaders to successfully align departmental resources and priorities across Compassion.
• Digital Analytics Strategy: Develop and execute a comprehensive digital analytics strategy that aligns with the organization's digital goals, focusing on measuring performance, analyzing user behavior, and identifying optimization opportunities.
• Data-Driven Insights: Utilize advanced analytics techniques to extract actionable insights from digital data, guiding strategic decisions across marketing, sales, product development, and customer experience.
• Optimization Initiatives: Lead optimization projects to improve website performance, enhance user experience, increase conversion rates, and achieve superior engagement across all digital platforms.
• Data Governance: Ensure the integrity, accuracy, and security of digital data, adhering to best practices in data governance and compliance.
• Contribute to or prepares and administer the annual budget and departmental expenses, ensuring accountability for on-time completion of deliverables based on department objectives, SLAs, and other Compassion standards, ensuring compliance with regulatory and board policies.
• Work through subordinate managers and/or professionals, lead Compassion's digital marketing strategy, proactively advancing the experience, acquisition, retention, and revenue objectives related to Compassion’s digital platforms and initiatives.

What do you bring?

• Bachelor's Degree Business, Marketing, or related discipline or equivalent experience.
• 10+ years of relevant work experience required to enable the individual to be able to successfully perform the job as listed.
• Experience working with digital analytics software, developing actionable dashboards, and providing data-driven recommendations.
• Experience leading and managing a team.

Why work here?

• The mission: Join a team that is motivated to release children from poverty in Jesus’ name.
• Our benefits: Receive generous paid time off, 10% contribution to a 403(b) retirement fund on top of your salary, excellent healthcare coverage, free short-term professional counseling, and more.
• Spiritual growth: Participate in regular chapel services, prayer groups, and department devotionals.