Marketing Manager, EMEA

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

Who you are:

• You’ve got positive energy. You’re optimistic about the future and determined to get there.
• You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
• You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
• You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
• You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
• You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
• You think big about the future of crypto and how you can bring consumers into the cryptoeconomy more quickly

Team/Role Description:

We are looking for a senior marketing professional with a background in growth marketing to join our EMEA team as a full-time employee. This role will take on key marketing responsibilities focused on supporting overall marketing and business growth for the EMEA region through a range of different paid and owned channels.

What You’ll Be Doing:

• Customer first: Be the voice of the customer and trusted advisor as to how current and future Coinbase customer needs and desires advise product messaging, brand differentiation, marketing content, and external comms
• Marketing Growth Support: Assist with growth marketing efforts across multiple channels including Google, affiliates, influencers, social, display and more.
• Meaningful Content Creation: Develop and implement a cohesive content strategy, create engaging content, and stay updated on industry trends to ensure impactful communication across diverse channels.
• Owned channels: Define strategies and implementation of A/B testing across web, in-app, App Stores and CRM channels.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including Product, Engineer, Design, and Data Science, to align marketing initiatives with product launches, feature updates, and market trends, ensuring a unified approach and consistent messaging.
• Performance Analytics and Optimisation: Utilise data-driven insights to assess the performance of marketing campaigns, conduct A/B testing, and optimise strategies for maximum impact. Regularly report on key performance metrics, providing actionable recommendations for continuous improvement.
• Brand Marketing: Collaborate with the Global Brand team to execute scaled brand campaigns aligned with Coinbase's business objectives, ensuring cohesive campaigns across various channels to drive top of mind preference for Coinbase.
• Sponsorship Activation: Manage and coordinate local/global sports sponsorship initiatives to maximise investments and drive top-of-funnel brand metrics in market.

What We Look For In You:

• French speaker (written and verbal), based in the UK.
• 6+ years of Product Marketing, Growth Marketing, or Brand/Partnership Marketing experience within a B2C context.
• Experience creating & implementing consumer segmentation based on demographics, attitudes, behaviors and customer lifetime value.
• Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention, and drive revenue.
• Experience efficiently launching products within an eCommerce, Consumer Internet, Retail, AdTech, Crypto, or FinTech business.
• Sophisticated quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions.
• Outstanding understanding of performance marketing, email marketing, social platforms, and experience creating compelling consumer content strategies.
• Outstanding prioritisation and project management skills.
• Powerful storyteller: written, verbal, and visual.
• Demonstrated ability to collaborate effectively across multiple teams.
• Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done.

Nice To Haves:

• You have a passion for crypto and are deeply embedded in web3 communities.
• You are a crypto investor.
• You have experience working at a global company across several product lines.
• Additional languages: Dutch, Spanish and/or Italian

Job #: P70395

Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

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