Specialist, Marketing & Social Media

Specialist, Marketing & Social Media

Full-Time, Permanent

Toronto, ON

Reports To: Manager, Social Enterprise Marketing & Communications

Direct Reports: No

Join us in our mission to change what it is to be blind in Canada.

Founded in 1918, CNIB is one of Canada’s oldest charities. We believe our new strategic plan, The Way Forward, will once again revolutionize the way we serve and support our community from coast to coast. Working with us means that you'll be part of an ambitious, diverse team that's committed to changing what it is to be blind today.

We're looking for a mission-driven Specialist, Marketing & Social Media who is passionate about creating more accessible, inclusive, and equitable communities across Canada where people with low vision have unlimited opportunities and can experience life free from barriers and discrimination.

Your Impact at CNIB

• Coordinate with Direct Marketing, Marketing Communications, and Social Enterprise teammates to create a shared social media content calendar.
• Collaborate with internal stakeholders to develop social media posts or campaigns upon request.
• Research industry innovations and tactics to ensure best practices.
• Plan, create, publish and share new content (including original text, images, and video) daily that builds meaningful community connections, increases brand awareness, and encourages community members to engage with the brand.
• Field requests from stakeholders throughout CNIB. Post content according to best social media practices, accessibility standards and brand standards with a focus on quality in terms of spelling, grammar and punctuation.
• Grow the size of our social media audience and increase engagement.
• Social Media reporting and presentation support, organic social campaign analysis.
• Monitoring and responding to direct messages on social media accounts. As well as, actively participating in conversation on social media accounts.
• Support your network by interacting with industry professionals and influencer via social media.

Requirements

Who you are:

Education and Certifications

• Post-secondary education preferred or equivalent combination of education and experience.

Experience and Qualifications

• Minimum two years hands-on social media experience.
• Ability to work effectively in a fast-paced environment.
• Excellent verbal and written communication skills.
• Familiarity and experience with social media marketing concepts and disciplines.
• Familiarity with modern social media platforms, Meta, X, Instagram, TikTok and others.
• Detail-oriented with strong organization skills.
• Comfortable working in a high-pressure environment.
• Strong social media and brand ambassador thinking skills with an ability to develop and execute outside-the-box ideas in a fast-paced environment.
• Social media experience and strong knowledge of social media best practices.
• Professional attitude, results oriented, self-directed and flexible.
• Ability to provide strategic solutions to problems utilizing excellent analytical, problem definition, and problem-solving skills.
• Ability work well independently on routine tasks, and manage multiple projects simultaneously, meeting deadlines and producing high-quality work.
• Bilingualism an asset.
• Knowledge about assistive technology (screen readers, screen magnification, etc.) and how it can be used by people of different abilities to render the online experience accessible.
• Personal or professional experience relating to blindness and sight loss is considered an asset.
• Personal or professional experience working with assistive technology and/or accessible environments is considered an asset.

Benefits

Perks

We offer industry leading comprehensive and competitive Total Rewards packages and a wide range of perks, including:

• Flexible and hybrid working arrangements and schedules.

• Opportunities for professional development and growth, including internal inclusion, diversity equity and accessibility (IDEA) initiatives.
• Competitive paid time off inclusive of annual vacation entitlement, additional paid holidays, wellness days, and personal days.
• Group insurance benefits include dental, health and vision care.
• Employer-sponsored pension plan.
• Years of service awards and year-round rewards as part of our employee recognition program.
• Enticing internal employee referral program.

Be Part of Our Mission

If this sounds like the role for you, please visit our website to submit an application.

Closing date: March 29, 2024

Please note that while we invite applications from all interested and qualified applicants, we are unable to follow-up with every applicant.

Working Together for Change

Our diversity is our strength – we take pride in our inclusive workplace. We are committed to recruiting and selecting candidates through fair, transparent, and accessible practices. We strongly encourage applications from members of groups that have been historically disadvantaged and marginalized, including but not limited to Indigenous peoples, racialized persons, persons with disabilities, people who are blind, partially sighted, or Deafblind, and those who identify as women and/or 2SLGBTQ+.

CNIB is committed to accommodating applicants with disabilities and will work with applicants requesting accommodations at any stage of the hiring process.

Learn more about our mission here.