Consumer and Shopper Insights Analyst

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com.

What will you be doing?

• Circana is looking for passionate client advocates with strong analytic skills to drive the adoption and advancement of Circana’s consumer and shopper solutions. The Analyst will serve as the subject matter expert in consumer and shopper insights, collaborating with our clients and internal teams to add value by applying insights gleaned from Circana data sets including household purchase behavior analysis, surveys, and other custom projects/platforms. Seeking individuals with a natural curiosity and passion for consumer insights who can work autonomously in a fast-paced environment while supporting the sell-in of insight to partners to optimize their insights portfolio.
• Initiative, intellectual curiosity and an entrepreneurial mindset are critical in order to identify and address current and future consumer trends. The Analyst will work at all levels across multiple client functions including Category Management, Consumer Insights, Sales and Brand Management.

Job Responsibilities

• Build sustainable client relationships and establish Circana as the indispensable partner and thought leader on consumer and shopper insights
• Demonstrate the ability to analyze and interpret consumer and shopper data and translate it into meaningful solutions that create value every day for client
• Proactively relate consumer insights to category/industry trends to identify and quantify client business opportunities
• Ability to work in a fast-paced environment. Track and organize multiple work streams against multiple client stakeholders and manage time and resources against changing priorities
• Demonstrate interpersonal communication and presentation skills including regular and proactive communication with the internal and client teams
• Consistently delight the client and act with client satisfaction in mind, following through on commitments to meet or exceed client expectations
• Drive training and adoption of Circana’s CSI tools across client cross-functional departments with a key focus on providing incremental insights from Circana’s consumer solutions

• Create reports for clients and thought leadership on an ad-hoc and periodic basis
• Identify opportunities for additional solutions and/or studies to drive Circana’s growing engagement with clients

Requirements

• 3+ years of experience data analysis, client services, retail or CPG experience within the manufacturer space; experience in the perishables space preferred
• Experience with consumer panel data or customer data and an understanding of how consumer data can be used to identify business building opportunities for clients.
• Experience and practical application of utilizing longitudinal panel data is highly preferred
• Expert in PowerPoint and Excel
• Strong attention to detail, analytical skills, and problem-solving abilities; curiosity tenacity, and drive
• Aptitude to synthesize data and develop meaningful conclusions/insights from several data sources.
• Strong organizational and project management skills
• Presentation skills and the ability to present to large groups or senior audiences
• Ability to vocalize issues, ask questions, and challenge the “status quo” when appropriate
• Strong project management skills; proven skills to maintain focus and poise amidst concurrent and competing priorities
• Undergraduate degree is required; Advanced degree is a plus
• Experience may be gained in one or more of the environments below:
• Top-tier consulting firm (i.e., Accenture)
• CRM-oriented software firm (i.e., Peppers & Rodgers)
• Retail (i.e., Target)
• CPG manufacturer (i.e., Kraft)
• Market Research (i.e. Dunnhumby)

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions
• Seek Clarity: Embracing complexity to create clarity and inspire action
• Own the Outcome: Being accountable for decisions and taking ownership of our choices
• Center on the Client: Relentlessly adding value for our customers
• Be a Challenger: Never complacent, always striving for continuous improvement
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
• Commit to each other: Contributing to making Circana a great place to work for everyone

Location

This is a remote position supporting multiple clients and the Perimeter Consumer & Shopper Team.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The salary range for this role is $61,000.00 $85,000.00.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

You can apply for this role through our career website.