Global Social Strategy Lead

Change.org is searching for a Global Social Strategy Lead to provide strategic and creative oversight for our global social channels, ensuring cohesion, quality, and innovation across 13 markets. Reporting to the Head of Social Growth, you’ll set the creative direction, drive viral content performance, and act as the strategic lead and creative editor for our social presence worldwide. You’ll guide and mentor teams to produce high-impact, social-first content, building playbooks and tools that scale globally, and lead ongoing experimentation to uncover what makes Change.org’s stories resonate and spread.

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!

Key Outcomes

In your first six months, success in this role will look like:

• You’ve established a clear, high-quality global social strategy with creative standards, frameworks, and playbooks that are actively used across 13 markets.
• You’ve raised the bar for content performance and storytelling, especially in short-form and viral video, with repeatable formats that consistently reach audiences in the hundreds of thousands.
• You’ve become a trusted mentor and strategic partner to in-country social leads, helping teams create cohesive, innovative, and high-impact content.
• You’ve taken ownership of existing social media tools and processes, ensuring teams are using them effectively, and identified opportunities to improve workflows and recommend new tools where needed.
• You’ve begun evaluating which social platforms offer the greatest opportunity for Change.org’s growth, identifying where to deepen investment, where to experiment, and where to scale back.
• You’ve taken ownership of a global “Viral Video experiment,” uncovering what makes Change.org’s stories achieve strong reach within each market and translating those insights into practical creative guidance for every team.
• You’ve started to provide guidance and best practices to global teams on building and managing influencer and creator partnerships that amplify campaign reach and engagement.

Core Competencies

You’ll thrive in this role if you bring:

• Strategic and creative leadership: You can set a bold global vision for social media, define what great looks like, and inspire teams to meet that standard.
• Cross-cultural collaboration: You know how to influence, guide, and mentor a variety of teams, whether across regions or focus areas, even when you don’t manage them directly.
• Social media expertise: You have a deep understanding of what makes content perform on platforms like TikTok, Instagram, YouTube, X, and more, and you stay ahead of evolving trends.
• Content and campaign design: You have a strong creative eye for social-first storytelling and viral video formats that connect with audiences and spark action.
• Process and tooling leadership: You’re skilled at identifying and rolling out tools and systems that help creative teams move faster and smarter.
• AI fluency: You’re comfortable experimenting with AI-powered tools for ideation, optimization, and workflow efficiencies, and you’re curious about what’s next.
• Influencer and creator collaboration (nice to have): Experience identifying, approaching, and collaborating with creators and influencers is a plus, especially if you’ve used these partnerships to expand reach or credibility for social campaigns.

Target Experience

We’re looking for someone who brings:

• At least 8 years of experience in social media strategy, content leadership, or digital campaign management.
• Demonstrated creative direction experience, with a strong understanding of how engaging social content is developed, from concepting and scripting to reviewing and refining final outputs, including hands-on experience with social-first video content creation.
• A track record of building and scaling social campaigns that achieve viral reach and real impact.
• Experience developing playbooks, creative frameworks, and mentoring teams to raise the quality and consistency of social content.
• Hands-on experience evaluating and rolling out social media tools that improve creative efficiency and performance.
• Familiarity with using AI tools for trend analysis, creative ideation, or content optimization.
• Bonus points for experience working in influencer ecosystems, across multiple global markets, or in fast-moving, startup-style environments.

Interested? Great! Here's what you should know:

This is a full time role. We strongly prefer candidates based in the Eastern Time Zone (EST), as most of our team is spread across North America and Europe. Regular working hours will align with Eastern Time to ensure strong collaboration across regions.

Compensation

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Global Social Strategy Lead is $160,000 in SF and NYC, $152,000 in Austin, Boston, Los Angeles, Seattle, and Washington D.C., and $136,000 in all other US locations. The salary in Vancouver and Toronto is C$150,000 CAN.

Global benefits include unlimited PTO, a minimum of 18 weeks of paid parental leave, and a variety of mental physical health perks.

Our evaluation processis as follows:

• Recruiter Screen
• Hiring Manager Interview
• Timed Assessment (an asynchronous task focused on global social strategy and creative direction)
• Team Interviews with regional directors and social leads
• Executive Interview
• Reference Checks

We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!

We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.

We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

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While we are a global company, we ask that you please submit your resumes/application questions in English.