Klaviyo

In 2012, Klaviyo's co-founders, Andrew Bialecki and Ed Hallen, identified a significant challenge for consumer brands: they possessed vast amounts of customer data but lacked the tools to effectively use it for personalizing customer experiences and driving revenue. The technology to unify data, analytics, and marketing simply didn't exist in a way that was accessible and powerful for businesses of all sizes. To solve this problem, they built Klaviyo, a platform designed from the ground up to help businesses own their growth by understanding their customers on a deeper level and building lasting relationships.

Klaviyo empowers brands to move beyond generic marketing blasts and create highly personalized, one-to-one experiences at scale. Customers often struggle to make sense of their data, which is why the platform seamlessly integrates with major e-commerce solutions like Shopify, BigCommerce, and Magento, consolidating information into a single, unified view. This allows businesses to track the entire customer journey, from initial website visit to repeat purchases. By leveraging this data, our customers can automate targeted communications, such as cart abandonment reminders, product recommendations, and personalized offers via email and SMS. This focus on data-driven, customer-first marketing enables brands not just to increase sales, but to foster genuine loyalty and turn one-time transactions into lifelong relationships, giving them direct ownership over their data and their customer interactions.