Buckle

The Buckle, Inc. is a leading American retailer of medium-to-better-priced casual apparel, footwear, and accessories for fashion-conscious young men and women. Founded in 1948 by David Hirschfeld as a men's clothing store named Mills Clothing in Kearney, Nebraska, the company has evolved significantly over the decades. It rebranded to the Brass Buckle in 1967 and later to The Buckle, Inc. in 1991, the same year it began trading publicly. Today, the company is headquartered in Kearney, Nebraska, and operates under the trade names Buckle and The Buckle.

Buckle is widely recognized as a denim destination, offering a wide selection of fits, styles, and finishes from leading denim brands as well as its exclusive private label, BKE. The company's business model focuses on providing exceptional guest service, including free alterations, layaways, and a frequent shopper loyalty program. With over 440 retail stores across 42 states and a robust e-commerce platform, Buckle continues to deliver a unique mix of high-quality, on-trend merchandise. The company distinguishes itself through its commitment to personalized styling and a curated product assortment that caters to the lifestyle of its customers.