Bubble

Bubble Beauty, Inc., operating as Bubble, is a pioneering skincare company dedicated to providing modern, effective, and affordable solutions specifically designed for young skin. Founded by Shai Eisenman in 2020, the company emerged from the realization that the Gen Z demographic, despite being digitally native and highly informed, was underserved by the skincare market, often resorting to products not formulated for their specific needs. Bubble addresses this gap by offering a comprehensive line of products that are science-backed and developed in collaboration with dermatologists. The brand's philosophy is rooted in creating gentle yet powerful formulations that clean, balance, and hydrate the skin without causing irritation. This is achieved by using high-quality, plant-based ingredients and avoiding harsh chemicals, fillers, fragrances, and animal-derived components. All products are vegan, cruelty-free, and non-toxic, ensuring they are safe and suitable for all skin types, including sensitive skin.

A cornerstone of Bubble's strategy and success is its deep integration with its community. The company co-creates and tests its products with a large and engaged group of brand ambassadors, ensuring that the final offerings genuinely meet the needs and desires of its target audience. This community-centric approach fosters a strong sense of trust and authenticity. Initially launched as a direct-to-consumer brand, Bubble experienced rapid growth and quickly expanded its retail footprint. Its products, priced accessibly under $20, are now available in thousands of major retail locations across the United States, Canada, and the UK, including Walmart, Ulta Beauty, CVS, and Boots. Beyond skincare, Bubble is committed to promoting mental well-being, donating a portion of its proceeds to non-profit organizations that support teen mental health and partnering with services like BetterHelp to make counseling more accessible. This holistic approach to self-care solidifies Bubble's position as a brand that truly understands and supports its youthful customer base.