Alleyoop

We're a beauty and body care brand that's all about creating efficient, multifunctional products to give you back your time, money, and space. Our journey began with a simple realization: the beauty industry often bombards us with more than we truly need, promoting complex routines that don't fit into our busy lives. We wanted to change that narrative. We saw a need for products that do more with less, that are intuitive to use, and that are made with clean, vegan, and cruelty-free ingredients. Our founder, Leila Kashani, experienced this frustration firsthand while constantly traveling for work. Living out of a suitcase, she recognized how inefficient her beauty and skincare products were, not just for travel but for everyday life. This sparked the idea for our very first product, a 4-in-1 razor, and we've been creating innovative, problem-solving essentials ever since.

Our philosophy is simple: we're here to help you score in what matters most to you. The name 'Alleyoop' is a nod to the basketball term for an assist that leads to a slam dunk, and for us, it symbolizes the support we want to offer our community. We believe in creating products with purpose. Before we even begin to create, we ask ourselves if a product serves a real need, if it simplifies a routine, and if it's easy to use. We're proud to be a certified B Corp, which means we meet high standards of social and environmental performance, accountability, and transparency. We're committed to a net-zero plastic footprint and are always looking for ways to be more sustainable, from our product design to our packaging. We're more than just a brand; we're a community of co-creators. We listen to your feedback and involve you in our product development because we believe that together, we can push the envelope on innovation and create a beauty experience that's truly for everyone.