Website Experience Manager

At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year.

We're also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we're proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us!

The Role

The Website Experience Manager bridges the gap between strategic leadership and execution on the web team. This role focuses on conversion rate optimization (CRO), building and managing experiments, translating strategy into execution, and ensuring the website amplifies the performance of every marketing channel. In this role, you'll work closely with the Director of Web Experience (strategy/vision) and the Website Optimization Specialist (execution/page production). Together, this team accelerates experimentation velocity, increases pipeline impact, and future-proofs our website with automation and personalization capabilities.

What You Will Do

• CRO Experimentation
  • Build, launch, and monitor CRO experiments aligned to the Director’s roadmap
  • Increase test velocity by 40–60% through Webflow components and visual builders
  • Analyze results, generate insights, and scale winning variants across the site
  • Maintain experiment backlog and prioritize based on revenue impact
• Web Platform Optimization
  • Manage CRO-focused builds in Webflow (variants, templates, dynamic elements)
  • Ensure the platform supports rapid testing, reuse of components, and strong performance standards
  • Partner with the Website Optimization Specialist to ensure pages, resources, and campaigns incorporate CRO learnings
• Cross-Functional Collaboration
  • Act as the bridge between the Director (strategy) and the Specialist (execution)
  • Translate high-level CRO strategy into clear requirements for the specialist
  • Collaborate with Demand Gen, Product Marketing, and Content to ensure campaign launches are optimized for conversion
• AI Automation
  • Develop Agentic AI/N8N workflows to streamline personalization, lead routing, and experiment processes
  • Balance automation projects with CRO focus, ensuring automations enhance — not detract from — revenue-generating activities

• Measurement Reporting
  • Track CRO performance, conversion rate lift, and incremental ARR impact

What You Need to Succeed

• Experience bridging strategy and execution to create measurable impact through continuous optimization.
• Strong analytical thinking, technical skill, and collaboration that turns insights into revenue growth.
• Be the driving force behind data-informed decisions using experimentation results and user behavior to prioritize high-impact opportunities.
• The ability to balance speed and precision to increase test velocity while maintaining quality and brand consistency.
• Effective collaboration across teams to translate CRO strategy into effective, scalable web experiences.
• The drive to champion the user experience — ensuring every test improves clarity, trust, and conversion.
• Ability to actively explore, learn, and responsibly integrate AI tools into daily tasks to drive efficiency and support Bloomerang’s mission.

Benefits

Health + Wellness
You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.

Time Off
You'll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!

401kYou'll receive a 401k match to help invest in your future.

Equipment
Everything you need to be successful, shipped right to your door. You got this. We got you.

Compensation
The salary range for this position is $88,000 - $115,000. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws

Location
This is a permanent, full-time, fully remote position. Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time.

AccommodationsApplicants who require accommodations may contact careers@bloomerang.com to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.