Customer Strategy Lead- Drivers

Your Responsibilities:

• Define target audience and segments (customer segments) for Drivers, leveraging market research insights, competition benchmarks and business owners’ feedbacks
• Refine BlaBlaCar’s value proposition and tone of voice across all Business Lines and geographies, to ensure it resonates with the target audience, addresses their needs effectively and creates a cohesive brand identity
• Ensure brand consistency and alignment across all touchpoints
• Be the brand guardian when it comes to our drivers’ brand guidelines across the entire company
• Define the overarching global marketing calendar (global campaigns, key moments of speech) and coordinate its execution with Marketing orchestrators; lead global campaigns
• Influence product roadmap and product features positioning, so that it aligns with customers’ expectations and market trends (Voice of the Customer)
• Collaborate with other teams (growth, retention and engagement) to ensure a cohesive customer journey for drivers
• Act as a Partnership brand lead - Identify and foster strategic partnerships that contribute to driver acquisition and brand visibility

Your Qualifications:

• You have strong interpersonal and communication skills to effectively collaborate with various departments such as Global Marketing teams, PR, Product, Customer Support
• You can be the Voice of the Customer in all aspects (value proposition, product features, messaging, visuals, etc.)
• You have experience with brand management, ensuring consistency in brand positioning and tone of voice
• You possess great strategic thinking and analysis skills, anticipating future market trends, opportunities, and potential challenges impacting customers segments; while always being pragmatic and anchored in reality
• You have exceptional understanding of product features, and analysis of current / target consumers’ usage of product
• Full working proficiency in English- spoken and written
• Fit with our BlaBlaPrinciples
• You can thrive in a collaborative, fast-growing and innovative environment
• Ability to take ownership, aligned with business priorities

What we have to offer

• Full remote possible in the country of employment
• 4 additional weeks on top of legal maternity leaves
• Financial support for home office equipment
• Minimum 25 days holiday per year
• Local meal plan policy (Swile card)
• 50% transportation paid (Forfait Mobilité Durable)
• Relocation package and visa support
• Free unlimited carpooling & bus rides
• Personal growth via trainings, mentorship, and internal mobility programs
• Employee Stock ownership plan
• Regular team building events
• Mental health support through Moka.care
• 1 day off per year to test our product
• Annual budget for Sport & Cultural activities (180EUR reimbursed)

Interested in joining the ride?

• a 45-min video-call with one of our Talent Acquisition Managers, to get to know you, understand your career expectations and answer your questions
• a 45-min video-call with our VP of Marketing- Flore Tyberghein to dive deeper into your technical expertise
• a fully remote exercise to evaluate your technical skills
• a 60-min video-call with Flore, our Product team and our Passengers Strategy Lead, to discuss about your exercise
• a 30-min video-call with our Chief Customer Officer- Verena Butt d’Espous , for vision fit and rounding off the process

Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.

Not sure yet?

• Check out our 100 reasons to join BlaBlaCar!