Demand Generation Lead

🐦 About Birdie

Birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. Its all-in-one solution supports millions of care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. Birdie is B-Corp certified and was recently named as a top two Home Health Tech provider globally in the cohort of top 150 Most Innovative Digital Health startups by CB Insight in 2021.

⚡️ Your mission

At Birdie, we’re looking for an innovative, forward-thinking Marketing leader to helm our Demand Generation team. In your role, you’ll be responsible for Marketing’s contribution to revenue, designing and executing on strategies that create sustainable .

🦸‍♀️ How you will contribute

• Be the architect of driving demand, designing high-return strategies based around an intimate understand of the customer and their buying journey

• Lead our demand gen team in executing these strategies across events, SEO, CRO, email marketing, direct mail and paid media

• Collaborate with our Content and Community team to ensure that we deliver the right message to the right persona, in a format that engages them and is in line with Birdie’s brand

• Work hand-in-hand with Sales Development, Sales and Customer Success to ensure alignment and seamless handover

• Work closely with Revenue Operations to have a watertight closed-loop of data for optimisation

• Coach and manage your team in order to deliver impact at fast-pace and efficiency

🤩 We’d love to hear from you if

• You’ve successfully delivered against pipeline goals in a B2B Marketing function

• You’re as comfortable marketing to small businesses as you are designing allbound ABM strategies for Enterprise accounts

• You know the difference between demand capture and demand creation, and have strong ideas on how these motions should work

• You want to measure your impact in revenue, not MQLs

• You love working with a Sales function

• You have experience leading small teams

• You’re a tinkerer - you’re fluent in Marketing Automation and a CRM user who likes to build

• You pay as much attention to creative and message as you do bidding strategy and CTR, and you’re comfortable providing strong direction on both

• You’re excited to innovate growth programmes in line with changing buyer attitudes

These are our ideal requirements, but we know some people are less likely to apply for the role unless they are 100% qualified. We promote a diverse, inclusive and empowering culture at Birdie, so please apply if you meet the majority of these competencies.

🙌 What are the benefits?

People are our core strength. We are social entrepreneurs, boasting an outstanding culture (employer net promotion score of 67) with strong values (B-Corp certified). We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth:

✨ Compensation

Our salary for this role is £60k-£70k depending on leadership experience. We also grant generous stock options to any permanent employee at the end of the probation period. We adjust salaries based on the cost of living index for employees based outside of the UK.

🏝 Location This is a hybrid role with 1 day in our London office. If you're located further away, we'd be happy to shift to 1 week every month

🌱 L&D budget Growth is key. You'll have a personal development budget to put towards books, courses, trainings and conferences; continuous coaching within the team and with external experts

🏡 Work From Home budget Making your workspace comfortable is important to us, you’ll have access to a WFH equipment budget to ensure you have what you need

🌴 Base holiday 33 days base holiday (25 days + 8 bank holidays)

🎄 Christmas leave Birdie closes between Christmas and New Year so you can have some down time with your loved ones. This is in addition to your base holiday!

🎂 Birthday leave An extra day off for your birthday (or nearest week day!)

👩‍⚕️ Private health insurance Comprehensive health insurance with AXA that covers many physical and mental health costs

☀️ Gym and wellbeing discounts Gym discounts and numerous other wellbeing perks via Happl

🚲 Cycle to work scheme Birdie will buy a bike up-front and you can salary sacrifice to pay-off over the next 12-36 months

👼🏽 Parental Leave Highly favourable parental leave policy; once you have spent twelve consecutive months on our payroll, primary caregivers are entitled to 26 weeks of parental leave at 100% of your usual salary and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.

🐣 Fertility Leave Birdie recognises the emotional and physical challenges which may arise during fertility treatments, and supports all Birdies by offering 5 additional paid days of leave.

👵🏻 Employer pension contribution Birdie contributes 4% of your salary to your pension when you contribute 5% (UK Birdies)

⛷ Frequent company socials, trips and meals We organise many socials, quarterly retreats and annual company-wide retreats

🤗 Exceptional culture We see ourselves as social entrepreneurs shaping a new kind of organisation: caring, responsible yet fostering excellence. Read The Birdie Way to learn more.

Compensation Range: £60K - £70K