P2P Marketplace Lead

About the Team

Join our Big Fiat team at Binance and help create a state-of-the-art onboarding platform for our customers. Our team, which includes P2P and Fiat, is dedicated to revolutionizing global transactions and financial management. We're committed to making crypto accessible for everyone. Be part of a dynamic team driving the future of digital payments and fintech.

We are looking for an experienced P2P Marketplace Leader to drive the strategy, growth, and operations of a C2C platform. This role requires deep expertise in building and scaling two-sided marketplaces, with a strong understanding of supply-demand dynamics, trust systems, and platform governance.

You will play a critical role in taking the platform from 0 to 1, establishing a sustainable ecosystem, and optimizing long-term marketplace health.

Responsibilities

Lead end-to-end marketplace strategy and operations for a C2C platform
Drive cold start execution, including supply acquisition and demand activation
Design and optimize supply-demand balance mechanisms to ensure liquidity and efficiency
Build and refine trust & safety systems, including user reputation, fraud prevention, and dispute resolution
Develop and implement platform governance frameworks and policies
Analyze marketplace data to continuously improve conversion, retention, and engagement
Collaborate with product, growth, and engineering teams to enhance user experience
Explore and integrate emerging technologies (e.g., AI, crypto where relevant) to improve marketplace dynamics

Requirements

5+ years of experience in C2C marketplaces strongly preferred; B2C marketplace experience will be considered if accompanied by relevant transferable experience (e.g., Taobao, Tmall, Xianyu or similar)
Proven experience as a core operations leader in a P2P / C2C marketplace environment
Hands-on experience in 0 to 1 marketplace build-out
Strong understanding of:
Two-sided marketplace dynamics
Cold start problem-solving
Supply-demand balancing
C2C trust mechanisms and platform governance
Deep familiarity with C2C marketplace logic and user behavior strongly preferred
Strong analytical and problem-solving skills
High level of self-learning ability and adaptability

Preferred Qualifications

• Experience or strong interest in crypto/Web3 ecosystems
• Familiarity with AI tools or applications in marketplace optimization
• Experience working in international or global markets
• Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.