Taiwan onlyBinance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
As Marketing Manager, you will work closely with our global team to localize and optimize the performance of marketing activities, as well as executing local activities across a range of channels including performance, social media and events. You will work with stakeholders across Binance Asia and globally, as well as with a number of external suppliers locally.
Responsibilities:
- Lead the execution of marketing campaigns from start to finish, leveraging internal support, driving collaboration, and tracking results of campaigns. Likely to include KOLs, PR, events, social media
- Create and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on strategies
- Sensitive towards users' needs and experience on the Binance platform, able to innovate new ways to improve user experience /interaction/ perception of the brand in local context
- Work with a global performance team to maximize outcomes of global marketing activity for Binance in Asia including: Tracking and optimizing performance (conversion rates, cost per acquisition) of acquisition marketing activity; Localising messaging to improve relevance and performance
- Gather best practice and global input to assist with marketing activities
- Ensure compliance of our marketing activities with all relevant legislation and regulations to minimize risk and enhance Binance's reputation
- Strict adherence to all Binance’s internal security and confidentiality requirements
Requirements:
- Data analytical mindset and passion in crypto industry
- User-focused and highly sensitive to user journey product issues
- ROI-driven
- More than 3-5 years experience developing and executing successful marketing campaigns, ideally with crypto-related experience
- Fluent in English / Mandarin and strong in communication for efficient collaboration with various stakeholders across the organization
- Effective project management skills, the ability to think laterally and strong organizational skills are essential
- Results-orientated and adaptability to work under pressure in a fast-paced environment
- Strong business acumen and good at numbers, making sense of metrics and processing figures with spreadsheets and charts
- Good understanding of the crypto industry, web3 would be a strong plus
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!
About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.
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