Market and Consumer Insights Analyst

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As a Market and Consumer Insights Analyst at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

What are we looking for?

We’re seeking a Market and Consumer Insights Analyst to lead research and reporting that informs both global and domestic marketing strategy at BetterHelp. In this high-impact, cross-functional role, you'll play a key part in shaping how we understand and engage our users (customers) across channels and geographies.

This is a cross-functional role focused on storytelling, research, and strategic thinking. You’ll work closely with teams across marketing, lifecycle, product, and member success to bring consumer insights to life. This is a research role that does not require deep technical skills, but you should be confident working with data.

What will you do?

• Consumer Understanding: Lead research on who our customers are — including age groups, needs, pain points, and usage behavior across different marketing channels and geo groups.Build and maintain detailed customer personas using real data.
• Cross-Functional Support: Partner across teams including performance marketing, lifecycle, influencer, podcast, product, and member success to provide insights that shape messaging, campaigns, and strategies.
• Competitive & Market Intelligence: Own monthly delivery of competitive insights by channel and country/geo group for the broader marketing team. Track and analyze competitor activity, consumer trends, and public feedback (e.g., Reddit, Trustpilot, YouTube, TikTok).
• Testing & Optimization: Create and maintain a creative testing tracker to evaluate ad messaging performance across marketing channels and demographics. Analyze funnel performance and A/B tests to identify friction points in the user journey. Highlight areas for improvement and support conversion rate optimization across channels.
• Voice of Customer: Partner with the Member Success team to identify common user concerns and trends that can inform marketing and product direction.
• Qualitative & Quantitative Research: Own ongoing research initiatives, including surveys, brand health tracking, and ad-hoc studies. Translate feedback into clear, actionable recommendations.
• Global & Cultural Insights: Collaborate with international teams to surface region-specific user behaviors, cultural nuances, and marketing considerations.
• Reporting: Lead monthly and quarterly reporting on consumer and market insights, funnel performance, and emerging trends. Develop a framework for monitoring and reporting on brand perception and sentiment (eg: social listening).

What will you NOT do?

• You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Can I work remotely?

Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.

Requirements

• 3+ years of experience in consumer insights, market research, business analysis, or a related role
• Experience conducting both qualitative and quantitative research
• Strong ability to synthesize findings into clear narratives and actionable insights
• Comfortable using data to validate ideas and inform decisions (experience with tools like Excel, Google Sheets, and basic SQL a plus)
• Excellent communication and presentation skills — able to convey insights to both technical and non-technical audiences
• Experience working cross-functionally with teams such as marketing, product, and customer support
• A passion for understanding people, asking thoughtful questions, and turning feedback into strategic direction
• Curious, collaborative, and energized by the opportunity to make a real impact

Benefits

• Remote work with regular in-person bonding experiences sponsored by the company
• Competitive compensation
• Holistic perks program (including free therapy, employee wellness, and more)
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• The chance to build something that changes lives – and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers

The base salary range for this position is $75,000 - $90,000. In addition to the base salary, this position is eligible for a performance bonus and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2025. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.