Philippines onlyBerry Virtual is one of the world’s leading business solutions and staffing providers to business owners in the United States. We are focused on providing elite virtual staffing solutions, strategic business management consultations, and revenue-boosting packages to drive efficiency and positive impact on the bottom line of our business partners.
Our continued commitment to our clients includes providing top-quality work, stellar work ethics, exceptional support team, and unparalleled efficiency. Our Mission is to offer better work opportunities to experienced professionals with specialized skills. We love to see our teams grow not just professionally, but also personally!
At Berry Virtual, we recognize that your growth is our growth, and we're committed to fostering an environment that propels you forward.
The Role:
We are currently seeking a dynamic and creative Marketing Assistant to join our team. The ideal candidate will have experience and expertise in Social Media Management, Website and E-commerce Management, Email and SMS Marketing, Client Referrals Management, and Google Account Management. This role will play a pivotal part in executing our marketing strategies, enhancing our online presence, and driving customer engagement and retention.
Responsibilities:
- Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. Create engaging content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn). Monitor and analyze social media metrics to track performance and identify areas for improvement.
- Managing Website and E-commerce: Maintain and update the company website with fresh content, products, and promotions. Optimize website design and navigation to enhance user experience and drive conversions. Monitor e-commerce performance, analyze sales data, and implement strategies to increase online sales.
- Shopify Expertise: Serve as a Shopify expert, assisting clients with product listings, updates, and optimizations to enhance user experience and drive sales conversions.
- Google Account Management: Manage Google Ads campaigns to drive traffic, leads, and conversions. Monitor and optimize Google Analytics to track website traffic, user behavior, and campaign performance. Utilize Google My Business to enhance local search visibility and manage online reviews.
- SEO Expertise: Possess in-depth knowledge of SEO principles, including keyword research, meta tags optimization, on-page optimization, and link building strategies. Develop and implement SEO plans to improve organic search rankings and drive targeted traffic to client websites. Have a thorough understanding and hands-on experience with meta tags optimization and SEO best practices. Present concrete plans for SEO improvements and demonstrate proficiency in AB testing using Klaviyo for SMS and email campaigns.
- Regular Cadence in Conversion Rate Optimization: Develop and maintain a regular cadence in analyzing, testing, and optimizing conversion rates across various marketing channels and platforms. Design and execute AB tests to evaluate different marketing strategies, messaging, and website elements. Utilize Klaviyo for SMS and email campaigns to conduct AB testing and optimize campaign performance.
- Laser Focus on Conversion Rate Optimization: Demonstrate a strong focus on conversion rate optimization, with proven experience and results. During the pairing session, be prepared to showcase successful conversion rate optimization strategies and outcomes. Analyze conversion rates per SKU to identify trends, opportunities, and areas for improvement. Develop strategies to optimize product performance and drive sales.
- Email and SMS Marketing: Plan and execute email marketing campaigns to nurture leads and drive customer retention. Develop compelling email content, design templates, and manage email distribution lists. Implement SMS marketing strategies to engage customers and promote products or services.
Requirements
Qualifications:
- Proven experience in marketing roles, with a focus on digital marketing.
- Proficiency in Shopify platform management and website analytics tools.
- Proficiency in website content management systems (e.g., WordPress, Shopify).
- Strong understanding of social media platforms, digital advertising, and e-commerce.
- Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and SMS marketing tools.
- Familiarity with Google Ads, Google Analytics, and Google My Business.
- Excellent analytical skills and the ability to interpret data to drive marketing decisions.
- Strong understanding of the Virtual Staffing landscape and client needs.
- Exceptional ability to communicate and foster positive business relationships
- Self-driven and proactive, accountability and personal organization are essential
- Ability to work collaboratively in a team and cross-functional environment
- Detail-oriented with the ability to manage multiple tasks and prioritize effectively.
System and Work Setup Requirements:
- A stable and high-speed internet connection preferably 25 MBPS or higher with back up in cases of power interruption or service provider issues
- Own PC/laptop with 8GB RAM, and a processor of Core i3 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers and security software, 500GB/128 SSD storage
- Headset/earphone with noise cancellation and webcam at 720p or higher resolution
- A designated, quiet, and well-organized workspace free from distractions to facilitate focused work
Benefits
- Permanent work-from-home set-up
- Competitive starting rate paid in USD, plus performance incentives
- Internet allowance
- Paid US holidays
- Performance incentives
- HMO Insurance (PH)
- Growth and development opportunities
Join our virtual team and help our clients succeed in their marketing efforts! If you have a passion for driving conversions and optimizing online performance, we want to hear from you.
Note:
- During our recruitment process, our team will assess your skills and experience for us to match you with a client aligned with your skills and experience. If you agree to be part of this process and succeed, you will be a part of our virtual workforce/staff and work with one of our many clients.
- This job description is intended to provide an overview of the responsibilities and qualifications for this position. Actual duties and qualifications may vary based on the specific needs of the company.
Colombia only