Berry Street

The story of Berry Street begins with a critical observation of the American healthcare system: a landscape where preventable, diet-related chronic diseases were rampant, yet the powerful tool of nutrition therapy remained largely inaccessible. For far too long, the focus of healthcare was reactive, treating symptoms rather than addressing the root causes found on our plates. Founders Noah Kotlove and Jesse Rose saw this gap not as a failure, but as a monumental opportunity for change. They envisioned a future where preventative, nutrition-led care was not a luxury for the few, but a foundational part of every American's healthcare journey. Launched in 2023 from their base in New York City, Berry Street was born from the mission to dismantle the barriers that kept registered dietitians from providing their essential services to the millions who needed them most.

The journey started by tackling the immense administrative hurdles that independent dietitians faced. The complexities of insurance credentialing, the frustrating maze of billing and claims, and the lack of modern, integrated software were forcing many skilled professionals into out-of-pocket payment models, effectively shutting out the vast majority of patients whose insurance plans actually covered nutrition counseling. Berry Street set out to build the solution: an elegant, AI-powered 'business-in-a-box' platform. This comprehensive toolkit was designed to empower dietitians, enabling them to launch and scale their own private practices in a matter of days, not months. By seamlessly handling everything from insurance enrollment with major providers like Aetna, Cigna, and UnitedHealthcare to providing a full suite of tools for virtual care, clinical documentation, and patient communication, Berry Street freed dietitians to do what they do best: heal America's relationship with food. This bold move has already created the largest network of nutrition specialists in the world, rapidly expanding its reach to make expert-led, insurance-covered nutrition care a new standard in American wellness.