Business Development & Partnerships Lead

Business Development & Partnerships Lead

Germany-Remote; Netherlands; Spain

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Location: Europe (The Netherlands, Germany, Spain)

About Axon:

At Axon, we’re on a mission to protect life and make the world a safer place. Our technology, including body-worn cameras, cloud-based evidence management, and real-time operations tools, is transforming public safety worldwide. As we expand our footprint across international markets, we’re seeking talented, driven individuals to join us in shaping the future of safety and justice.

Role Overview:

The Business Development & Partnerships Lead is responsible for driving sales through framework contracts with Global/System Integrators to accelerate Axon’s international growth. Working closely with the Partnerships team and GSI business, this role owns the end-to-end progression of SI-led framework opportunities—from shaping and positioning through quoting, contracting, and internal coordination—while building strong, trusted relationships with customers, integrators, and Axon stakeholders. You will serve as the primary connector between system integrators, end customers, and Axon’s cross-functional teams, ensuring smooth execution, commercial rigor, and an excellent partner/customer experience that translates into repeatable revenue and expanded market presence.

• Key Responsibilities
• Lead and close SI framework contract opportunities across priority international markets, ensuring strong commercial outcomes
• Program-manage SI-led deals by aligning internal teams (product, legal, finance, operations, delivery) to accelerate contracting and execution
• Develop and expand SI relationships, strengthening joint account plans, governance, and long-term pipeline creation
• Enable system integrators and distributors to scale Axon adoption through cross-sell, upsell, and full-suite solution positioning
• Partner with regional sales leadership and Competitive Intelligence to shape go-to-market strategies for new and emerging markets
• Act as the voice of the SI and end customer, translating market requirements into internal alignment and clear next steps
• Manage partner/customer engagement through the lifecycle from framework structuring and quoting to contract signature—with consistent responsiveness
• Maintain pipeline integrity via disciplined Salesforce management, forecasting, and reporting
• Support partnership enablement: proposal development, pricing support, account planning, and pipeline hygiene
• Identify and implement process improvements that reduce friction, shorten cycle time, and improve partner/customer satisfaction
• Contribute to scalable framework contracting playbooks and repeatable GTM motions for high-priority regions
• Track and report performance against key KPIs including framework pipeline, conversion, revenue, and market signals

Qualifications & Experience

• Experience in sales strategy, sales operations, or partner-led enterprise sales execution
• Background in enterprise technology, SaaS, public sector, or mission-critical solutions preferred
• Strong working knowledge of Salesforce (or equivalent CRM) and deal hygiene best practices
• Excellent stakeholder management and relationship-building skills across partners and internal teams
• Comfortable running multiple complex workstreams in a matrixed, fast-paced global environment
• Proven experience supporting or co-owning complex sales cycles, including quoting and contracting workflows
• Cross-functional fluency with legal, finance, delivery/ops, and sales
• Self-starter: detail-oriented, structured, and results-driven
• Prior experience working with system integrators

Don’t meet every single requirement? That’s ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

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