Auto Trader

In 1977, Auto Trader began as a humble local classified magazine called Trader Media Group, operating out of the UK with a simple mission: connect car buyers and sellers through an accessible print publication. The company grew organically within the British automotive landscape, eventually rebranding to Auto Trader in 1988, a name that would become synonymous with vehicle buying and selling across the nation.

The digital revolution transformed Auto Trader's trajectory dramatically. The company pivoted from print to purely digital operations in 2007, a transition overseen by Nathan Coe, who would later become CEO in 2020. This transformation proved prescient as the UK embraced online marketplace models. Today, Auto Trader Group plc stands as the UK's largest automotive platform, publicly listed on the London Stock Exchange, serving millions of vehicle buyers and sellers monthly.

What sets Auto Trader apart is its unique position as both a heritage brand and a tech innovator. The company processes data on approximately 800,000 vehicles daily, including 116,000 vehicle updates and an average of 39,000 vehicles added or removed from the platform. With over 23 million app downloads and consistent ratings of 4.8/5 on the App Store and 4.7/5 on Google Play, Auto Trader has successfully bridged traditional marketplace reliability with cutting-edge digital experiences. The company's Manchester headquarters anchors a workforce of over 1,700 employees, while maintaining a presence in London, representing a tech-forward enterprise that continues to reshape how the UK buys and sells vehicles.