Director, Retention Marketing

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

We are looking for a talented Director, Retention Marketing to build an omnichannel communications effort from 0 to 1. In this role, you will ensure that every message we send to our existing customers is intentional, tested, and aligned to strategies that drive customer loyalty. You will manage existing retention marketing channels (such as E-Mail and SMS) out of the gate, but quickly explore opportunities to drive engagement and loyalty through other channels.

Reporting to the VP, Retention & Member Experience, the ideal candidate will have a strong background in running effective lifecycle marketing programs, utilizing data to manage business performance. This person should feel comfortable building and managing a high performing team in a fast growing company.

WHAT YOU'LL DO

• Own clearly defined retention OKRs, establishing measurable targets to guide and evaluate the success of retention initiatives.
• Oversee the development and execution of our email/SMS marketing flows and campaigns, ensuring alignment with overarching retention objectives while continuously optimizing performance.
• Refine our A/B testing process to enhance the effectiveness of retention marketing efforts; drive continuous improvement of LTV and, maximize customer engagement.
• Build out all loyalty flows to drive engagement; lead the development of compelling direct mail campaigns, leveraging creative strategies to captivate and drive customer retention.
• Drive personalization by leveraging customer segmentation data, delivering content that resonates with customer segments.
• Collaborate with Customer Insights to gain deep understanding of the customer journey, leveraging insights to inform strategic decision-making and enhance overall retention efforts.
• Reduce contacts to our Customer Happiness team by proactively identifying and addressing communication gaps, fostering improved customer satisfaction and loyalty.
• Partner closely with the Brand and Creative team to elevate content quality across marketing channels, ensuring consistency and relevance in messaging.
• Deploy automation tools and processes where applicable to streamline workflows and scale the impact of ad-hoc initiatives, optimizing efficiency without sacrificing effectiveness.
• Own third party vendor relationships and nurture the partnership to help improve current programs and identify areas of opportunity.
• Consistently analyze retention data and look for ways to improve LTV.
• Lead and mentor team members to drive high performance for the team and for the business.

WHAT WE'RE LOOKING FOR

• 8-10 years of growth marketing or related experience. Subscription and/or high-growth experience is preferred but not required.
• Bachelor's degree in marketing, business or related field. MBA preferred, but not required.
• Experience leading loyalty focused marketing programs including campaign concepts, customer lifecycle management, segmentation, best practice, industry trends, and guidelines.
• Leadership experience in managing, mentoring and growing direct reports/team.
• The ability to thrive in a fast-paced environment with a consistent “can-do” attitude.
• Strong attention to detail and a proven ability to manage multiple work streams at once.

• Proven experience running highly-effective digital marketing programs and strategies

• Demonstrated experience with complex data, data analysis, measurement, reporting, and hands on use of data analytics tools.
• Experience working with high-performing, cross functional teams and senior leaders.
• Strong interpersonal, written communication, and organizational skills.
• Must have familiarity with Klaviyo or equivalent software.
• A full life outside of work with personal passions and hobbies!

WHAT'S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
• All other benefits and insurances as required by law, based on your specific country.