Content Marketing Manager

Appen is a leader in AI enablement for critical tasks such as model improvement, supervision, and evaluation. To do this we leverage our global crowd of over one million skilled contractors, speaking over 180 languages and dialects, representing 130 countries. In addition, we utilize the industry's most advanced AI-assisted data annotation platform to collect and label various types of data like images, text, speech, audio, and video.

Our data is crucial for building and continuously improving the world's most innovative artificial intelligence systems and Appen is already trusted by the world's largest technology companies. Now with the explosion of interest in generative AI, Appen is helping leaders in automotive, financial services, retail, healthcare, and governments the confidence to deploy world-class AI products.

At Appen, we are purpose driven. Our fundamental role in AI is to ensure all models are helpful, honest, and harmless, so we firmly believe in unlocking the power of AI to build a better world. We have a learn-it-all culture that values perspective, growth, and innovation. We are customer-obsessed, action-oriented, and celebrate winning together.

At Appen, we are committed to creating an inclusive and diverse workplace. We are an equal opportunity employer that does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Position Overview:

We are seeking a creative and strategic Social Media Content Manager to lead our social media efforts and effectively communicate our brand story across digital channels. The ideal candidate will be passionate about the intersection of data, AI, and technology, with a proven track record of creating engaging and impactful social media content.

Key Responsibilities:

Content Strategy and Planning:

Develop and execute a comprehensive social media content strategy aligned with the company's overall marketing and brand objectives.

Collaborate with cross-functional teams to ensure social media content is aligned with product updates, industry trends, and key company messages.

Content Creation:

Create compelling and shareable content for various social media platforms, including LinkedIn, Twitter, Instagram, and others.

Produce a mix of content types, including graphics, videos, infographics, and written posts, to effectively engage target audiences.

Brand Voice and Messaging:

Ensure consistency in brand voice and messaging across all social media channels.

Craft and refine messaging that resonates with our target audience, highlighting the value of our data solutions and AI applications.

Community Engagement:

Actively monitor social media channels for industry trends, relevant conversations, and opportunities for engagement.

Foster and grow our social media community by responding to comments, messages, and engaging with followers.

Campaigns and Promotions:

Collaborate with marketing and demand generation teams to develop and execute social media campaigns that support product launches, events, and other initiatives.

Leverage social media advertising tools to amplify the reach of key campaigns.

Analytics and Reporting:

Utilize social media analytics tools to track and measure the performance of social media content and campaigns.

Provide regular reports on key performance indicators (KPIs) and insights to inform future content strategy.

Qualifications:

Bachelor's degree in marketing, communications, or a related field.

Proven experience as a social media content manager, preferably in the technology or data services industry.

Strong understanding of social media platforms, trends, and best practices.

Exceptional creative and storytelling skills. Proficient in graphic design tools and video editing software.

Excellent communication and collaboration skills. Ability to stay current with industry trends and adapt content strategy accordingly.

Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale. Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally.