Apartment ListAL

Senior Product Marketing Manager

At Apartment List, our mission is to find you a home and our method is trust and transparency.

Apartment List

Employee count: 201-500

Salary: 100k-144k USD

United States only
Apply now

At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We’ve helped millions of families find a home they love, and we’re just getting started.

Lead Product Marketing Across Our Two-Sided Marketplace

Apartment List is a rapidly innovating two-sided marketplace connecting renters and property partners. We're seeking a Senior Product Marketing Manager to spearhead our go-to-market strategies for game-changing products across both our B2C renter and B2B partner audiences.

In this high-impact role, you'll specialize in crafting compelling B2C messaging and campaigns that really click with renters. But you'll also drive strategic initiatives for our B2B offerings targeted at property management companies, owners, and operators.

Through your audience-centric lens, you'll harmonize the interests of both sides of our marketplace - striking the balance where the magic happens. With a data-driven mindset and innovative approach, you'll capitalize on opportunities swiftly, not afraid to diverge from the norm.

This is a chance to make your mark on our pioneering products and brand's continued success. You'll own the full lifecycle - shaping vision, enabling cross-functional execution at rapid speed, and optimizing performance based on insights. Things will happen through you, as you drive impact with clear ownership.

Here’s what you’ll do as part of the team:

  • Develop integrated go-to-market strategies for product releases across audiences
  • Collaborate closely with product, design, marketing, and leadership teams
  • Create resonant positioning and messaging tailored to customer segments
  • Define metrics and provide data-backed performance reports
  • Leverage market research, user testing, and feedback
  • Optimize adoption, conversion, and retention through iterative campaigns
  • Equip sales/success teams with arsenal - training, collateral, product expertise

Here are the skills and experience you'll need to be successful:

  • 7+ years of product marketing mastery, with a passion for data-driven strategies
  • Adept at transforming market needs into successful consumer-focused initiatives
  • Skilled at developing positioning that stands out and messaging that clicks
  • Track record of high-quality feature rollouts on modern tech stacks
  • Excellent collaboration abilities to inspire cross-functional teams
  • Superb communication talents to position products brilliantly
  • Strong organizational, written and oral communication skills
  • Proven ability to deliver against goals

Here's the Pay Range:

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is $100,000 - $144,000 + bonus + equity, which reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

Here's what's in it for you (full-time employees only; does not apply to contract roles):

  • Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
  • Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
  • Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
  • Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
  • Health Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
  • Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
  • 401k Plan: To support you in your individual retirement goals
  • Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
  • Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
  • Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
  • Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
  • Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes

At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.

As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.

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About the job

Apply before

Jun 25, 2024

Posted on

Apr 26, 2024

Job type

Full Time

Experience level

Senior

Salary

Salary: 100k-144k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About Apartment List

Learn more about Apartment List and their company culture.

View company profile

At Apartment List, our mission is to find you a home and our method is trust and transparency. With tons of homes and apartments for rent in almost every state, city, and neighborhood across the nation, we‘re here to help you find your next home.

Here’s how it works: first, we get to know you. You’ll answer a few simple questions and we’ll find the best matches – just for you. Then, we mix and match your personalized results, making it easy to discover places with the perfect combination of price, location and amenities. From there, we help you figure out which listings are best to visit and eventually lease, showing you up-to-date pricing and availability, rent specials, and much more. After all, everyone deserves a home they love.

What We Do

We’re here to deliver renters a home they love at the value they deserve.

Whether renters are embarking to a new city, in search of a quieter neighborhood, or making the jump to a two-bedroom apartment — consider us the rental matchmaker.

We’ve made it our mission to revolutionize renting by making it a stress-free, simple, and holistic experience, connecting ready-to-move renters with compatible city living.

After renters answer a few quiz questions, our AI curates a list of properties that pair with their lifestyle and must-haves — finding them a Perfect Match.

Brand Story

It all started when our Founder John Kobs moved to New York and had what he dubbed to be the “worst 24-hour apartment search in history”.

Rather than dwelling on his experience, Kobs utilized this as his own personal “ah-ha” moment. Renting shouldn’t be complicated.

Since that day, we’ve prided ourselves on exploring innovative solutions and utilizing AI technology to radically shift the rental experience, from time-consuming and stressful to quick, easy, efficient, and dare we say — fun.

Core Values

How we go about our mission day-in and day-out

Go Beyond: We’re dedicated, innovative thinkers who show up every day to ensure our renters and clients get what they want and deserve.

Always Home: With our round-the-clock AI technology, we’re here 24/7 to deliver an experience that feels just like home.

Check All The Boxes: Your wishlist is our command — we find joy in delivering personally curated properties and even provide suggestions based on your list.

Your Silver Lining: We handle the not-so-fun parts of the rental search and let you focus on the excitement of finding your next apartment.

Do Better: We’ve set a high bar for renting and are committed to delivering on this promise for each and every move-in.

DEI

We’re dedicated to creating a diverse, equitable, and inclusive culture for every A-lister — but we recognize there’s always room to be better. As we continue to invest in DEI, we hold ourselves accountable to further challenge the status quo.

From our Employee Resource Groups (ERGs) like Black @ A-List, Women @ AL, API-List, Listos, and Pride-List, to affinity month celebrations and Give Back days — these are some of the ways Apartment List celebrates and honors diversity.

Home Bridge

Meet Home Bridge — Apartment List's social impact program puts our vision of "Everyone deserves a home they love" into action. To date, we’ve delivered 13,000 nights of free housing to families facing times of crisis — that’s equivalent to 35 years of housing! This a feat that would not be possible without our dedicated real estate and community partners.

Virtual First

Apartment List is a virtual first, 100% remote company. With employees across the US, we’re able to build a stronger, more diverse workforce and empower personal balance through more flexibility.

Though we’re a virtual first team, we also believe in the power of authentic and meaningful human connection. That’s why in addition to our virtual events, we also host in-person meetups in different cities, both team-specific and all-company, on a regular basis. (Coffee and cocktails with your teammates taste so much better in person.)

Employee benefits

Learn about the employee benefits and perks provided at Apartment List.

View benefits

Quarterly Recharge Days

Apartment List offers quarterly recharge days, which are dependent on company performance.

Wellness Reimbursement

Employees receive a monthly reimbursement to cover gym memberships, promoting health and wellness.

Learning & Development

A budget is provided for 'A-listers' to learn new skills and advance in their careers within the workplace.

Co-working Space Access

Co-working spaces are available to supplement employees' primary workspace, offering flexibility and variety.

View Apartment List's employee benefits
Claim this profileApartment List logoAL

Apartment List

Company size

201-500

Founded in

2011

Chief executive officer

Matthew Woods

View company profileVisit apartmentlist.com

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