Andela is seeking a Senior Manager, Marketing Operations to lead all aspects of marketing operations to ensure the platforms, tools and processes are in place to generate, capture and nurture demand into leads and opportunities that drive the pipeline. The ideal candidate is a team player with excellent cross-functional project management skills, a deep understanding of marketing operations best practices, and a track record of designing and implementing effective and scalable marketing processes and systems.
- Own the martech stack, including Marketo, Chat, ZoomInfo, and future technologies, including ABM and reporting attribution
- Build, maintain, and implement best practices for marketing automation and demand generation in campaign management, lead routing, processes, and data integrity
- Optimize lead scoring and routing to ensure quality leads are passed to sales development, and increase efficiencies and conversion rates
- Create and manage A/B testing initiatives as well as other proactive testing strategies
- Manage and grow marketing databases, while ensuring data integrity and governance
- Define business analytics and work with team to maintain Marketo and Salesforce dashboards and reports to measure all aspects of the marketing lead generation engine: database cleanliness, campaign effectiveness, and overall pipeline and revenue performance
- Work closely with the Revenue Operations to identify gaps in current processes, systems, and reporting
- 5+ years of experience in marketing operations management
- Marketo certified
- Experience with Salesforce reporting
- Bachelor's degree in related field or equivalent work experience
- Strong analytical skills and experience using data to drive decision-making
- Exceptional problem-solving skills and the ability to navigate ambiguity in a fast-paced, collaborative and highly dynamic environment
- Self-motivated and able to handle multiple competing priorities
- Superior communication and interpersonal skills
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About this role
May 7th, 2021
Job posted on
December 16th, 2020
About the companyAndela is solving the technical talent shortage by building distributed engineering teams with Africa's most talented software engineers. In five years & counting, Andela has hired over 1,000 engin...
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