Paid Social Designer

About Us:

Alpha Lion is a leading fitness and nutrition company dedicated to creating innovative, high-performance supplements that help people achieve their fitness goals. Under the Alpha Lion umbrella, Superhuman is one of America's top pre-workout energy brands, focusing on making fitness fun and accessible.

Founded by gym lovers who got tired of an industry that takes itself too seriously, Superhuman's mission is simple: turn boring workouts into daily celebrations and make fitness fun while making the world healthier.

We believe the best workouts happen when you're actually enjoying yourself. The fitness industry has been stuck in 'no pain, no gain' mode for too long. Great results and good times aren't mutually exclusive - they're better together.

There's nothing like the high of a great workout - that moment when the energy kicks in, your playlist hits right, and you surprise yourself with what you can do. We're here to make sure every session feels like that.

Join our fast-growing team and help shape the future of fitness. At Alpha Lion, you'll work with passionate fitness enthusiasts in a culture that values creativity, excellence, bold ideas, and moving at speed. We're disrupting the supplement industry with products people actually love to use, backed by formulations that deliver real results.

This is your chance to make a mark on not just one, but two dynamic brands that are changing how people experience fitness.

The Role:

The Paid Social Designer plays a crucial role in the creative production process, transforming concepts and briefs from the Creative Strategist into high-performing static ads for paid media. This role is responsible for delivering high-quality, direct response imagery optimized for social platforms, ensuring maximum engagement and conversion.

The Paid Social Designer must ensure that every visual aligns with the brand’s identity and effectively resonates with our core audience. This includes adapting layouts, messaging, and compositions to meet the best practices of each platform while maintaining top-tier creative standards.

Ultimately, success in this role means producing conversion-driven static creatives that fuel business growth, enhance brand visibility, and drive measurable results in paid media campaigns.

What You'll Do:

• Design High-Performing Creatives: Produce visually compelling static ads optimized for paid social media with a direct response focus, ensuring they drive engagement and conversions.
• Align Creatives with Performance Goals: Work closely with the Creative Strategist to ensure all designs meet specific performance objectives and align with testing strategies.
• Implement Feedback Efficiently: Interpret and apply creative direction and feedback from multiple stakeholders to continuously refine and improve ad performance.
• Apply Performance-Driven Design Principles: Leverage best practices in direct response advertising, including strong visual hierarchy, clear messaging, and high-impact layouts, to maximize ad effectiveness.
• Deliver on Time: Maintain a consistent workflow, ensuring all creative assets and revisions are delivered on time and at the highest quality standards.
• Maintain Asset Organization: Follow internal file management protocols to ensure efficient storage, accessibility, and version control of creative assets.
• Optimize and Repurpose Content: Regularly review and adapt existing assets into new, high-performing static ads to maximize content longevity and effectiveness.
• Source and Manage Creative Assets: Proactively request, research, and secure images, graphics, and other media elements from internal and external sources.
• Collaborate on Ideation Strategy: Partner with the Creative Strategist to develop new creative concepts, ad structures, and testing angles, ensuring a strategic and data-driven approach to design.

What We're Looking For:

• 2+ years working in an eCommerce or DR environment
• Experience working in a creative pod
• Background with modern design technology and tools
• General understanding of performance KPI's related to win rates on paid social platforms
• Agency or DTC brand experience

Core Values you will need to win:

• Collaborate to Dominate: We win by uniting talents and forging powerful partnerships. By combining internal expertise with strategic alliances, we amplify our strengths and prioritize shared victories over individual gains. Collaboration fuels innovation, conquers challenges, and drives us to achieve unparalleled success. It’s not just how we work—it’s how we dominate.
• Move Fast, Adapt Faster: Speed is our advantage, and agility is our strength. In a rapidly changing world, we act decisively, pivot quickly, and adapt to new data and market shifts with precision. We embrace change as an opportunity, staying ahead by making bold moves and continuously evolving to meet the demands of a fast-paced environment. Flexibility fuels our momentum, ensuring we don’t just keep up—we lead.
• Owen Outcomes, Deliver Results: We take full accountability for everything we do—owning our results, learning from them, and acting decisively. Success is measured by outcomes, not effort, and going above and beyond is how we set the standard for excellence. Every action is intentional, focused, and aligned with clear objectives. Winning starts with ownership, delivering measurable impact that builds trust, drives growth, and continually raises the bar.

Additional Information:

Contract position, product testing monthly budget

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!)

www.alphalion.com

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.