CRM & Lifecycle Specialist

AlGooru is hunting for the next generation of Growth talents!

We’re looking for a CRM & Lifecycle Specialist

Who Are We ❓

📚 AlGooru is the leading private tutoring platform in Saudi. We're the first licensed by the National E-Learning Center (NELC), and we're renowned for providing tech-enabled tailored educational support to students from all ages and levels (K-12, university, and professionals).

🪙 We've been backed by various local, regional, and international investors including Constructor Capital, Plug & Play Ventures, Techstars, KAUST, Hub71, family offices, and others.

💡 A Fun Fact about AlGooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.

The Role Highlights 💡

Main Responsibilities:

1. Lead the development and execution of CRM strategies to increase customer retention, engagement, and lifetime value.
2. Design and optimize personalized customer lifecycle journeys across multiple touchpoints.
3. Utilize data-driven insights to enhance customer communication and automate marketing processes.

A Day In Your Life:

• Develop and execute CRM strategies to support customer acquisition, engagement, and retention initiatives across various channels (WhatsApp, SMS, push notifications, etc.).
• Design and optimize customer journeys across different stages, ensuring personalized experiences based on user behavior and segmentation.
• Work closely with the marketing and data teams to develop meaningful customer segments for targeted messaging.
• Implement marketing automation workflows to deliver timely, relevant, and personalized communications to users.
• Regularly monitor and report on CRM and lifecycle campaign performance, identifying areas for improvement to enhance engagement and retention.
• Work closely with marketing, sales, and product teams to align CRM efforts with broader business objectives and ensure consistent messaging across touchpoints.
• Utilize our CRM tool (HubSpot) to manage customer data, track interactions, and support lifecycle marketing campaigns​.

Requirements

You’re the CRM & Lifecycle Specialist we’re looking for if you have:

• Proven experience in CRM management and lifecycle marketing, preferably in EdTech or SaaS
• Proficient in CRM platforms like HubSpot, with a solid understanding of marketing automation and campaign management
• Advanced skills in customer segmentation and lifecycle marketing
• Strong data analysis and reporting abilities to measure campaign success and make data-driven improvements
• Excellent communication and collaboration skills for cross-functional teamwork
• Experience with direct communication strategies such as WhatsApp, SMS, and push notifications

Our application process:

• Screening & Intro Call (5-10 mins)
• Chemistry Interview (15-30 minutes)
• Technical interview 1 (30-60 minutes)
• Technical interview 2 (30-60 minutes)
• Offer extended to successful applicants

Benefits

What We Offer You❗

At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:

• Work from Anywhere
• No clocking in/out
• Learn and expense on us!
• AlGooru Library
• Vibrant Startup Culture
• Fast Promotions (like really fast)
• Coaching & Entrepreneurial Bytes

How to gain extra Gooru points❓

• Demonstrate your entrepreneurial, hustling, and energetic spirit
• Prove your ability to take full ownership of your role without the need to be micromanaged
• Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us.
• Be extra organized… like extra…