ALMarketing Operations
In every country, healthcare systems can’t keep up anymore with the way we live.
Never Alone with Alan. The health partner, who prevents, insures, and cares daily.
Our mission is a healthier humanity. For our members, getting extra happy years of life. For our companies: the best people return on investment.
We partner with 22,000 companies, more than 500,000 members and are at €350m+ ARR. We now operate in France 🇫🇷, Spain 🇪🇸 and Belgium 🇧🇪. The team is 580 people, and growing all over Europe.
🤘 How we do it ?
People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:- Members first. We put our members first, our team second, our shareholders third.- Radical Transparency. We make all choices in writing and adopt a direct and honest style of communication.- Personal & Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.- Distributed Ownership. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run.- Fearless ambition. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas.
⭐️ The Marketing Ops role ⭐️
Join our Business Strategy & Operations community, whose main goals are to (i) define the strategy to achieve our business objectives (growth and margin) and (ii) build an effective revenue machine to achieve those objectives.
As a Marketing Operations at Alan, you'll be leading the function and owning all processes, systems, tracking to optimize our inbound & outbound lead operations and support our growth globally (France, Belgium, Spain).
You'll work cross-functionally with Sales Ops, Marketing and Sales teams to build a vision/roadmap and deliver on Marketing Ops initiatives.
You goal will be to scale our B2B marketing automation systems, our marketing nurturing strategy and increase the quality of our leads.
Here's a non exhaustive list of topics you'll be owning- Enhance our overall lead processes and tech stack (maintain and improve our marketing automation tools - lead generation & enrichment tools, marketing automation, CRMs, campaign management tools).- Drive the outbound lead generation efforts to fuel our sales pipeline with high quality leads.- Manage the lead data quality cycle in our CRM and improve our lead scoring mechanisms to prioritize leads for sales.- Improve our inbound lead generation processes & systems from form fill to sales qualification (referrals, content downloads, webinars, meeting requests..).- Support marketing teams to set up and drive successful nurturing campaigns.- Monitor performance of our marketing initiatives and drive business insights.- Lead & mentor junior team members
You will work with a great team of revenue operations members with diverse experiences and backgrounds.
For this opportunity, we are aiming to hire within the C1-E level range.
⭐️ Is it what you are looking for? ⭐️
You may be a great fit at Alan if you have:- At least 5 years of Marketing Operations experience in a B2B tech environment.- Solid knowledge of marketing automation tools/processes and a strong understanding of CRM data models (examples: Marketo, Pardot, Hubspot, Salesforce, CustomerIO or other relevant tools...).- SQL proficiency & a good understanding of database structure, data hygiene and analytics for Marketing attribution.- Ability to frame & implement complex processes (lead scoring models, lead nurturing, segmentation & marketing personalisation).- Business sense and ability to draw insights and intelligence from marketing data.- Ability to be both hands on and think strategically/drive the "big picture" for the function.- Great organization skills (prioritization of tasks, agile way of working) and excellent communication.- Impact driven mindset & a strong bias towards improving processes.- Fluency in English.- (As a plus) Fluency in French.
🙌 Perks & Benefits
At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
Therefore, we offer:- Fair rewards. Generous equity packages complement your base salary, for permanent contracts only. - Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.- Flexible vacation policy and flexible working hours. Organize your time as you wish.- Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only.- Transport. Country-specific commuter benefits.- Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.- Parental leave. Extended parental leave for all new parents, for permanent contracts only.
Important note: we hire people not roles.
After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!
Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.
🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.
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About the job
Apply before
Jun 13, 2024
Posted on
Apr 14, 2024
Job type
Full Time
Experience level
Mid-level
Location requirements
Hiring timezones
France +/- 0 hoursJob categories
About Alan
Learn more about Alan and their company culture.
In every country, healthcare systems can’t keep up anymore with the way we live. The system is jammed, and it is getting worse as we are living faster, longer and always expect delightful experiences. As a result, individuals, doctors, and hospitals all end-up being victims of the system.
At Alan, we believe we can transform the healthcare system to make it user-centric, so we can radically change personal health in the future. Alan is your friend in health, your partner to better living. We unlock frictionless, fair & friendly healthcare for everyone. We use technology to offer our members the best prevention, access to information, and care while handling all the logistics and payment parts in a seamless way. We started building the best health insurance to help companies and individuals take care of themselves, their families, and their teams. We are bringing more and more services to be your friend in health.
We are the only independent health insurance licensed in France since 1986 by the French Prudential Supervisory Authority (ACPR) and we have raised more than €130m with leading investors such as Temasek, Index Ventures, and DST Global Partners since our creation in 2016.
At Alan, we believe we can transform the healthcare system to make it user-centric, so we can radically change personal health in the future. Alan is your friend in health, your partner to better living. We unlock frictionless, fair & friendly healthcare for everyone. We use technology to offer our members the best prevention, access to information, and care while handling all the logistics and payment parts in a seamless way. We started building the best health insurance to help companies and individuals take care of themselves, their families, and their teams. We are bringing more and more services to be your friend in health.
We are the only independent health insurance licensed in France since 1986 by the French Prudential Supervisory Authority (ACPR) and we have raised more than €130m with leading investors such as Temasek, Index Ventures, and DST Global Partners since our creation in 2016.
Tech stack
Learn about the tools and technologies that Alan uses to build, market, and sell its products.
Alan employees can create an account to update this tech stack.
Employee benefits
Learn about the employee benefits and perks provided at Alan.
Transport benefits
Country-specific commuter benefits
Paid parental leave
Extended parental leave for all new parents.
Co-working space budget
Sponsored co-working hubs for those who want it.
Flexible vacation policy
Alaners can organize their time off as they wish.
ALAlan
Company size
201-500
Founded in
2016
Chief executive officer
Jean-Charles Samuelian-Werve
Markets
Spain
BelgiumSocial media
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