Marketing Operations Lead
Anywhere in France
Revenue – Business Strategy & Operations /
Permanent Employment Contract /
Hybrid
🐼 Who we are
Alan envisions a world where anyone holds the power to actively influence their physical and mental health. We strive every day for a healthier humanity, starting with healthier people and healthier businesses.
Alan simplifies access to care, and empowers everyone to be healthier, physically and mentally, thanks to preventive care, health and insurance all in one experience. From prevention to extra-fast reimbursement of health care, and overcome together, as easily as possible, health related issues. We go the extra-mile for our members, becoming a resource for them, and obsessively creating solutions to help them in their day-to-day obstacles with a caring, tailored, personalized approach. They are never alone with Alan.
We partner with 25,000 companies, with 500K members, and cumulate €350m+ and growing ARR. We operate in France 🇫🇷, Spain 🇪🇸 and Belgium 🇧🇪. The team is 580+ people, all over Europe.
🤘 How we do it ?
People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work, such as:
- Members first. We put our members first, our team second, our shareholders third.
- Radical Transparency. We make all choices in writing and adopt a direct and honest style of communication.
- Personal & Team Growth. We are self-improving whilst helping others grow. We’re no ego-doers and we all edit the company.
- Distributed Ownership. We trust our colleagues to make the right choices. We are not afraid to fail fast individually to learn collectively in the long run.
- Fearless ambition. We shoot for the moon and work backwards. We focus on solving complex problems with simple principles far from ready made ideas. We embrace AI to increase our productivity and be at the forefront of technological changes.
⭐️ The Marketing Ops role ⭐️
Join our Business Strategy & Operations community, whose main goals are to (i) define the strategy to achieve our business objectives (growth and margin) and (ii) build an effective revenue machine to achieve those objectives.
As a Marketing Operations Lead at Alan, you'll be leading the function and owning all processes, systems, tracking to optimize our inbound & outbound lead operations and support our growth globally (France, Belgium, Spain).
You'll work cross-functionally with Sales Ops, Marketing and Sales teams to build a vision/roadmap and deliver on Marketing Ops initiatives.
You goal will be to scale our B2B marketing automation systems, our marketing nurturing strategy and increase the quality of our leads.
Here's a non exhaustive list of topics you'll be owning
- Enhance our overall lead processes and tech stack (maintain and improve our marketing automation tools - lead generation & enrichment tools, marketing automation, CRMs, campaign management tools).
- Drive the outbound lead generation efforts to fuel our sales pipeline with high quality leads.
- Manage the lead data quality cycle in our CRM and improve our lead scoring mechanisms to prioritize leads for sales.
- Improve our inbound lead generation processes & systems from form fill to sales qualification (referrals, content downloads, webinars, meeting requests..).
- Support marketing teams to set up and drive successful nurturing campaigns.
- Monitor performance of our marketing initiatives and drive business insights.
- Lead & mentor junior team members
You will work with a great team of revenue operations members with diverse experiences and backgrounds.
For this opportunity, we are aiming to hire within the C1-E level range.
⭐️ Is it what you are looking for? ⭐️
You may be a great fit at Alan if you have:
- At least 5 years of Marketing Operations experience in a B2B tech environment.
- Solid knowledge of marketing automation tools/processes and a strong understanding of CRM data models (examples: Marketo, Pardot, Hubspot, Salesforce, CustomerIO or other relevant tools...).
- SQL proficiency & a good understanding of database structure, data hygiene and analytics for Marketing attribution.
- Ability to frame & implement complex processes (lead scoring models, lead nurturing, segmentation & marketing personalisation).
- Business sense and ability to draw insights and intelligence from marketing data.
- Ability to be both hands on and think strategically/drive the "big picture" for the function.
- Great organization skills (prioritization of tasks, agile way of working) and excellent communication.
- Impact driven mindset & a strong bias towards improving processes.
- Fluency in English.
- (As a plus) Fluency in French.
At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
Therefore, we offer:
- Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
- Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize your time as you wish.
- Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only.
- Transport. Country-specific commuter benefits.
- Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Parental leave. Extended parental leave for all new parents, for permanent contracts only.
Important note: we hire people not roles.
After reading this job description, if you feel like you don’t have all the necessary prerequisites but that it matches where you are now or what you'd like to grow into in your next position, we encourage you to apply!
Not everybody will enter our recruitment process, but all, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.
🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.
