Director of Marketing - ASO Team

About Airship

At the dawn of mobile apps, Airship powered the first commercial messages and then expanded its data-led approach to all re-engagement channels (mobile wallet, SMS, email), app UX experimentation and feature release management.

Now, with Airship App Experience Platform (AXP), brands can create and adapt native app experiences on their own — with no ongoing developer support or app updates required.

Having powered trillions of mobile app interactions for thousands of global brands, Airship is proud to be at the forefront of what has become the digital center of customer experience, loyalty and monetization — mobile app experience (MAX).

Learn more about Airship here: Airship Newsroom + Airship Customers

Gummicube, an Airship company, is seeking a Director of Marketing who will be primarily responsible for developing, managing and executing the company’s marketing programs. This individual will be responsible for overseeing marketing strategy; you will manage, unite, and evolve all aspects of Marketing as we grow and scale. It is expected that a successful candidate will be excited at the opportunity to get “hands on” in driving the creation and execution of the marketing strategy as well as align with the company’s business plan and goals.

Responsibilities

This is a pivotal role where the Director of Marketing will be responsible for driving growth through data-driven experimentation, and optimization. This person will report to the GM of Gummicube and work closely with them to identify opportunities for strategic product value, lead campaigns and strategic initiatives to improve customer retention and experience.

• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
• Manage paid digital advertising and SEO/SEM efforts; assemble reporting for relevant KPIs including qualified lead tracking, website analytics/performance
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
• Work with Data team to track and analyze results of all marketing efforts and recommend marketing strategies to achieve desired results
• Manage marketing budgets and allocate resources efficiently to maximize effectiveness
• Deliver against a quarterly and annual plan with both a booking and units target
• Gather inputs and data to prepare regular (weekly/monthly/quarterly) reviews and analysis (i.e. decks) of the marketing team's performance
• Work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns
• Lead creative optimization of the user flow through constant testing to improve customer experience with focus on key monetization opportunities
• Work with Design team to produce print materials such as brochures, ads, trade shows banners, email campaigns and press releases
• Develop new event ideas, concepts, processes, and formats, ensuring consistency and creativity throughout all event touchpoints
• Support management of sponsored and proprietary events
• With with marketing team to create campaigns, webinars, social media, and blog posts
• Collaborate with account, creative and data team to create data sheets, white papers, case studies, presentations, demos, and website content
• Work with the Design team to produce and maintain all ads, content, posts, videos, newsletters, and SEO on social media and digital marketing platforms, like Google ads, Instagram, LinkedIn, Facebook, YouTube, and etc.
• Work with Design team to produce and maintain of Gummicube's website to keep content current
• Develop, manage and prepare material as needed for speaking engagements, special events, community outreach activities, and trade show exhibitions
• Develop market intelligence and analysis on selected targets and competitors
• Partner with internal stakeholders, and external agencies and vendors
• Manage Ongoing marketing partnerships and vendors relationships
• Define KPIs for each vendor category to manage performance and cost
• Provide leadership and manage the marketing team
• Lead the marketing team, setting clear goals, providing ongoing training, and fostering a culture of excellence and accountability
• Embrace an entrepreneurial culture internally with team members and externally with partners – “outside the box” thinking

To Apply: All interested candidates should send us a resume and provide a strong cover letter explaining why you would be a good fit for this position.

Compensation at Gummicube (an Airship Company)
Gummicube’s compensation is determined by a variety of factors including market data, experience ladders, and geographical location. The starting salary range for this position is: $150,000-$165,000. Some roles may also be eligible for commission, bonus, competitive equity packages and other performance incentives. In addition, we also provide an extensive suite of Benefits offerings as part of our Total Rewards approach to compensation.

For California residents, please see the link to our privacy policy in compliance with revised CPRA requirements that can be found on our websites at either Gummicube.com or Airship.com/legal/california-employee-and-candidate-privacy-notice/.

Benefits at Airship

Workplace Flexibility (Fully Remote Option) + WFH stipends + Medical, Dental, & Vision Insurance (PPO/HSA Options) + Mental Health Benefits + Open PTO Policy (take the time you need) + 401(k) Retirement Plan + Stock Options + Mentorship Program + Employee Resource Groups + Culture Club + Supplemental Benefits (Life Insurance, Short/Long-Term Disability, Flexible Spending) + Parental Leave + Employee Assistance Program + Referral Bonus Program.

Disclaimer

Duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands and may be amended at any time at the sole discretion of the Employer.