Sales Enablement Content Designer

About You

You are a creative problem-solver and can bring ideas, storyboards, and content outlines to life through writing, presentation design, video production, and training curriculum.

You are an excellent and compelling communicator who has a passion for storytelling and enjoys crafting narratives that engage the audience. You can break down complex concepts, explain them clearly, and format content that is clear, succinct, and compelling for a GTM audience.

Designing and creating content that follows a strategic framework, like Bloom’s Taxonomy, is just part of your creative process. You understand the hierarchy of learning objectives and how the content you create is not just to provide information but is designed for comprehension and application. You know how to evaluate whether or not learning outcomes have been achieved, ultimately driving sales success.

You build collaborative relationships with your internal and cross-functional stakeholders including sales, solution engineers, customer success and product marketing, no matter their level.

You are organized and excellent at multitasking, are self-driven, and can work both independently and with a cross-functional team in a hectic and ever-changing startup environment. You come up to speed quickly, love to learn, have a strong working style and impeccable attention to detail.

Good to have

• Experience in creating enablement content for a cybersecurity company.
• Understanding of SaaS companies and the metrics that drive success
• Track record of strong project & program management of moderate to large complexity

In this job, you will bring these skills

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Instructional Design, or related field.
• Have a strong skillset in content strategy, content operations and visual communications which enables you to communicate your work for influence and impact.
• Proven experience in content creation (presentations, FAQ, 1-pager, checklists, training plans, etc.), preferably in a sales enablement or training role.
• Experience with industry-leading sales enablement technology such as sales enablement platforms (e.g. MindTickle, or other), content platforms (e.g. HighSpot, or other).
• Strong instructional design skills with experience designing and creating content via a variety of modalities (virtual, in person, asynchronously)
• Ability to think strategically and align content creation efforts with broader sales enablement goals and organizational objectives, i.e. understanding the sales process, target audience, content delivery and tools.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and presentation software (e.g., GSlide, PowerPoint), video editing (Camtasia), eLearning (Articulate360, Captivate) .
• Proficiency in analyzing data and metrics to assess the effectiveness of content initiatives, identify trends, and make data-driven decisions by tracking key performance indicators (KPIs) such as engagement rates, conversion rates, and sales impact.
• Strong verbal and written communication skills to convey complex concepts, craft persuasive messaging, and collaborate with cross-functional teams.
• Thorough and detail-oriented to ensure the accuracy, consistency, and compliance of content with brand guidelines, content governance, and Abnormal Security standards.
• Willingness to continuously learn and stay updated on industry trends, best practices, and emerging technologies in sales enablement and content creation.
• Ability to work independently and manage multiple projects simultaneously.
• Highly organized, detail-oriented, and proactive.
• Ability to travel as needed for sales events, conferences, etc.

Preferred Qualifications

• Experience in creating enablement content for a cybersecurity company.
• Understanding of the end-to-end (pre- to post-sales) enterprise sales cycle and how to enable a GTM audience.
• Experience with program management and tools (e.g. Asana, Monday.com, etc…)

Role Responsibilities

• Lead Content Creation for the GTM Sales Enablement team:
• Partner with Field Enablement to develop and manage a quarterly content strategy and roadmap to support business initiatives across all enablement channels.
• Design and produce engaging and informative enablement collateral, including presentations, scripts, checklists, assessments, FAQs, etc. tailored by role (SDR, AE, SE, CSM, Leadership)
• Utilize creative skills to design visually appealing presentations, infographics, and other sales enablement materials, maintaining brand consistency throughout.
• Incorporate multimedia elements such as videos, animations, and graphics to enhance learning experiences.
• Evaluate existing content and recommend improvements for effectiveness and efficiency.
• Align content governance policies with stakeholders across GTM to ensure content in the CMS is up-to-date.
• Partner with Sales Operations and cross-functional stakeholders to measure and report on the effectiveness of enablement content and take action to optimize the results.
• Abnormal University Content Development
• Apply instructional design principles to develop and measure impactful training materials.
• Develop content aligned to role-based competencies to build relevant skills and knowledge in Onboarding and Continuous Learning learning paths.
• Design interactive and engaging e-learning modules, videos, quizzes, and assessments.
• Build presentations using design principles to communicate concepts effectively and meet learning objectives.
• Manage content within the LMS to ensure materials are up-to-date and accurate.
• Collaborate with subject matter experts to ensure content is accurate and relevant.
• Monitor usage and effectiveness of training materials through analytics and feedback mechanisms.