At Butcherbird Global, I design paid media creatives across Meta and Google, and edit short-form video ads for Meta, TikTok, and Google. I iterate and A/B test concepts using performance insights such as CTR, CPA, and ROAS.
I also build and customise Shopify and WordPress sites with a focus on UX and conversion, and design Klaviyo email campaigns. I create visuals for product launches, campaigns, and e-commerce initiatives, using AI tools to accelerate ideation, prototyping, and production.
Previously, at Touch Down Africa, I created digital and print materials and assisted with photography and video editing. My work has also included producing 100+ monthly social media assets across 10 hospitality brands and designing and launching 4+ Shopify e-commerce websites.
