ZT User

I’m an ecommerce & digital professional with 5+ years of experience across luxury beauty and fashion brands including Chanel, Beauty Pie, and YOOX Net-a-Porter. I combine ecommerce trading, online merchandising, campaign activation, and data-led performance reporting to drive measurable growth.

In my most recent role, I work independently as an E-commerce & Digital Consultant, supporting brands and small businesses with digital commerce, brand identity, and social media. I’m also building firsthand knowledge of APAC marketplace platforms such as Shopee, Lazada, and TikTok Shop, and I’m currently designing and building a website for a salon client.

Previously, as Digital Commerce Executive at Beauty Pie, I led end-to-end ecommerce activation for the YouthBomb franchise—creating landing pages, coordinating promotions, and managing full-circle campaign implementation. I owned on-site promotions execution and delivered category merchandising that supported product launches and seasonal edits, backed by reporting using Tableau and Google Analytics.

I’m also committed to improving the user experience, strengthened through an intensive UX/UI Product Design Trainee bootcamp where I executed ecommerce and entertainment design projects and developed a full app concept for Beauty Pie. My approach stays creative and commercial—confident shaping brand experience and analyzing what drives performance.