Елена Жданова
@zhdellena
UX/UI | product designer with 3+ years of experience in creating conversion-oriented interfaces and productivity growth.
Russian FederationWhat I'm looking for
I am Elena Zhdanova, a UX/UI and product designer with over 3 years of experience in commercial projects. I design interfaces with a focus on business metrics: from research and CJM to product launch and optimization.
I work through a product approach — I dive deep into tasks, analyze users and growth points, then build understandable scenarios and enhance them with visual. I can not just "draw", but influence conversion, revenue and user experience.
She is strong in systematization, interface logic, and interaction with development. I bring solutions to the result, not to the layout.
Top 5 key results:
1. I launched the digital studio website from scratch, which led to an 18% increase in revenue and ~19% conversion rate%;
2. Increased the CTR of key CTAs by 23% and the number of qualified leads by 14%;
3. Redesigned the online store, which led to a 12-18% increase in purchase conversions and a 2-fold reduction in the burden on managers;
4. Optimized user scenarios by reducing manual order processing by 60%;
5. Developed a B2B website with a 40% increase in conversion and a 20% increase in GMV.
The portfolio: https://zhdellena.framer.website/
I will be glad to talk about the job interview!
Experience
Work history, roles, and key accomplishments
UX/UI Designer
ASPROS
May 2025 - Present (1 year 1 month)
Designed a digital studio website from scratch, increasing revenue by 18% and application conversion by 19%, with +23% CTR on key CTAs and +14% qualified leads. Led EKAPAK online store redesign to improve purchase conversion by 12–18% and cut manual order processing by 60%, plus systematized design documentation to reduce developer clarifications by 30%.
Web Designer
Promteh.site
Nov 2023 - Jan 2025 (1 year 2 months)
Developed B2B showcase sites from scratch, including a new architecture and navigation logic that increased purchase conversion by 40% and viewing depth by 15–20%, while improving indexing and reducing load on the main site. Increased checkout transparency impact (+20% GMV, +15% conversion to payment, -10% bounce) and redesigned B2B site information architecture to simplify product search and enab
UX/UI Designer
66 Bit
Jan 2023 - Oct 2023 (9 months)
Designed an interactive cost calculator and landing-page widget to simplify decision-making, improving conversion to applications by 22% and reducing decision time by 15–20%. Created a unified icon set to improve visual consistency, reduce noise, and enhance interface readability.
Education
Degrees, certifications, and relevant coursework
Status Group of Companies
Fundamentals of social communication
2022 -
Completed Fundamentals of social communication at Status Group of Companies (Sep–Dec 2022).
Status Group of Companies
Effective communication practice
2022 -
Completed the Effective communication practice program at Status Group of Companies (Feb–Dec 2022).
Coursera
SMM Specialist
2021 -
Completed an SMM Specialist course on Coursera (Jan–Jun 2021).
Ural Federal University (UrFU)
Bachelor
2019 - 2023
Completed a bachelor’s program at Ural Federal University from 2019 to 2023.
Availability
Location
Russian FederationAuthorized to work in
Website
zhdellena.framer.websitePortfolio
zhdellena.framer.websiteSalary expectations
Social media
Job categories
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