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@ruuser
Experienced Product Designer with a focus on evidence-based design.
As a Product Designer with over 6 years of experience, I have honed my skills in digital design, specifically for complex web and mobile systems tailored for government and enterprise clients. My journey has been marked by a strong emphasis on UI/UX, design systems, and usability research, which has allowed me to deliver measurable product improvements. I thrive on evidence-based design principles, ensuring that every decision is backed by data and user insights.
In my current role at the Ministry of Digital Development, I lead the branding and design system for flagship B2G products, utilizing A/B testing and data analysis to enhance product metrics. My previous experience includes designing advanced document workflow systems and fostering collaborative environments that prioritize product vision and team retrospectives. I take pride in my ability to manage cross-functional teams and oversee project delivery, ensuring that design and functionality align seamlessly.
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Work history, roles, and key accomplishments
Ministry of Digital Development
May 2023 - Present (2 years 6 months)
Led branding, design system, and positioning of flagship B2G products (desktop and mobile). Improved product metrics through UX research (A/B testing, corridor testing, personas, CJM) and data analysis (heatmaps, metrics) to inform design decisions.
Upravlenie Informatsionnymi Proektami, LLC
Jun 2021 - May 2023 (1 year 11 months)
Designed complex interfaces for B2G platforms, including one of the most advanced document workflow systems. Owned the design system and architecture for legacy interface modernization.
BARS Group
Apr 2021 - Jun 2021 (2 months)
Shaped visual direction of a communication service for Rostekhnadzor. Built onboarding UX roadmap, resulting in significant ARPU and LTV growth.
Startted Holding
Dec 2017 - May 2021 (3 years 5 months)
Grew from UI/UX Designer to Head of Design Team, leading the development of 4 major products (Vexel, Nastavnik.ru, iMenu, Saportino). Managed cross-functional teams (QA, devs, PMs), set tasks in Jira, and oversaw project delivery.
Degrees, certifications, and relevant coursework
Bachelor's Degree, Computer Graphics & Web Design
Completed a Bachelor's Degree in Computer Graphics & Web Design. Gained expertise in various design tools and web technologies.
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